DJI may release a full-frame mirrorless camera in September. Are the good days of Japanese manufacturers over?

Recently, CNMO noticed that Sony Alpha Rumors revealed that they have learned from two reliable sources that Chinese manufacturer DJI may announce some big news in September, but the specifics are not yet clear.

DJI plans to release a full-frame mirrorless camera to challenge the Japanese camera giant

1. Sources revealed that DJI plans to release a new full-frame mirrorless camera product in September. This move marks that Chinese manufacturers will directly compete with Japanese camera giants such as Sony, Canon, Nikon, and Fujifilm.
2. Japanese media believe that DJI’s entry into the camera market will break Japan’s conservative cultural monopoly of mirrorless cameras. DJI is expected to achieve goals that Japanese manufacturers have been unable to achieve, thus revitalizing the camera industry and increasing overall sales in the camera market.

   

   CNMO understands that the camera market is currently dominated by a number of Japanese manufacturers.

According to Nikkei statistics, the global camera market in 2023:

1. Canon: 41.2%
2. Sony: 32.1%
3. Nikon: 13.2%
4. Fuji: 8%

These four major Japanese camera manufacturers account for 94.5% global market share. In addition to the above-mentioned manufacturers, Panasonic is also an important player in the Japanese camera market.

1. Correspondingly, although there are many camera lens manufacturers in China, such as Yongnuo, Viltrox, etc., there are almost no companies that can produce mirrorless cameras.

2. Only a few manufacturers are producing some M43 format live broadcast cameras.

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