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HomeTechnology peripheralsIt IndustryHMD officially announces big move! Will Nokia be completely replaced? The new king in the Chinese market?

HMD officially announces big move! Will Nokia be completely replaced? The new king in the Chinese market?

Nokia brand changes in China
  1. [ITBEAR] According to news on August 16, the changes of the Nokia brand in the Chinese market have ushered in a new chapter. According to official news, HMD is about to officially enter the Chinese market, marking the complete withdrawal of the Nokia brand from the mobile phone field, including "OEM" production.
  2. As Europe's leading smart device manufacturer, HMD has been responsible for the design, development, production and sales of Nokia mobile phones in recent years. The company, founded by former Nokia managers, has licensed the Nokia mobile phone and tablet brands and launched a number of products around the world.
  3. According to ITBEAR, HMD will no longer produce Nokia smartphones in the future, but will instead turn to its own brand models. This strategic change began to take shape at MWC, when HMD launched its first own-brand mobile phone.
  4. With the launch of HMD in the Chinese market, domestic products will no longer use the Nokia logo, but will be replaced by the HMD logo. This means the official end of the Nokia smartphone brand.
  5. In May 2016, Nokia cooperated with HMD and licensed the Nokia brand to HMD. After HMD took over, Nokia transformed from Windows Phone system to Android ecosystem.
  6. Now, HMD has turned to its own brand development. The social platform account "HMD Global" has been opened for operation, while the official Nokia mobile phone account has been deactivated. This series of changes marks the end of the history of the Nokia brand in the mobile phone market.

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