Huawei Q2 tops China's tablet market! Apple follows closely behind, Xiaomi firmly ranks in the top three

According to news on August 16, data from the international data company IDC showed that China’s tablet market shipments in the second quarter of 2024 were 7.2 million units, a year-on-year increase of 7.0%, of which the consumer market increased by 8.0% year-on-year, and the commercial market decreased by 3.1% year-on-year.

Huawei tablet market performance

1. Shipments in the second quarter of 2024 increased by 46.9% year-on-year.
2. With a market share of 28.4%, it ranks first in China’s tablet market.

Key Products

3. Huawei MatePad 11.5S has experienced booming sales since its launch, driving the rapid growth of shipments in the consumer market.

Commercial market

4. Huawei continues to maintain its leadership in the commercial market.
5. There is a small gap in products in the mid-to-high price range during the transitional period.

   

   Due to the higher pricing of the new generation iPad Air and iPad Pro series products, it is difficult to meet the needs of the mainstream market, causing Apple to rank second on the list with a market share of 28.0%.
6. In September, Xiaomi launched the new Redmi Pad Pro in the Redmi series, enriching the product line and further attracting young consumer groups through large screen, cost-effectiveness and IP co-branding. Coupled with online promotions, shipments reached a new high this quarter, ranking third on the list with a market share of 12.8%.

   

   Honor ranked fourth with a market share of 9.0% in this quarter thanks to product updates in the consumer and commercial markets.

Among them, the Honor Tablet 9 Pro is mainly aimed at the consumer market, enriching Honor’s product layout in the mid-to-high price range; the new Z7 for the commercial market has significantly improved screen size and performance compared to the previous two generations of products, and can better meet the needs of mid-to-high-end products. needs of industry customers.

Thanks to the outstanding performance of Xiaoxin Pad 2024 on the e-commerce platform during the 618 promotion, Lenovo’s consumer tablet shipments further increased, ranking fifth on the list with a market share of 6.8%.

The following are the specific data:

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