The biggest rival has delayed its debut. In September this year, the world will be dominated by Apple iPhone 16!

At the Huawei Developer Conference HDC2024, Huawei Managing Director Yu Chengdong announced that HarmonyOS NEXT will be officially commercialized with the Huawei Mate 70 series in the fourth quarter. This is the first time Huawei has officially revealed the exact release time of the Mate 70 series. Not long after, the well-known whistleblower "Digital Chat Station" revealed that the Huawei Mate 70 series is expected to be released in "mid to late fourth quarter of 2024". Based on various information, it is basically confirmed that the release time of Huawei Mate 70 series is tentatively scheduled for November, but there is a possibility of delaying it to December. Compared with the August 29 release date of the Huawei Mate 60 series, the release date of the Huawei Mate 70 series is about 2-3 months later. According to sources, this delay may be to ensure that the Mate 70 series can smoothly adapt to HarmonyOS NEXT, which requires a lot of preparation work. For Huawei fans, this news may be mixed, but for Apple, it seems to be good news.

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Looking back at the release time of iPhone in the past ten years, with a few exceptions, iPhone launches are generally scheduled in September every year. Therefore, the 2024 iPhone 16 series can be said to be very lucky, as the release of its main competitor Huawei Mate 70 series has been delayed. This means that Apple’s launch event in September may no longer face direct competitive pressure from Huawei.

The annual Spring Festival Gala is gone?

For Chinese mobile phone manufacturers, Apple has always been an insurmountable peak. Although Apple has slowed down in hardware innovation in recent years, it remains one of the most influential mobile phone brands in the world. Among Chinese manufacturers, Huawei's strength cannot be underestimated. For a long time, Huawei has regarded challenging Apple as its primary goal.

Starting in 2022, as the update rhythm of Huawei’s flagship mobile phones normalizes, the Huawei Mate series begins to target Apple iPhone.

In 2022, the Huawei Mate 50 series was released at 14:30 pm on September 6, followed by the iPhone 14 series at 1 am on September 8.

In 2023, the Huawei Mate 60 series was launched through the Pioneer Program at the end of August, and the Extraordinary Master Edition was launched at a full-scenario conference in late September; while the iPhone 15 series was released on September 15, It will be officially launched on September 22nd.

The release time of Huawei Mate series and Apple iPhone overlaps

There is a high degree of overlap in the release time of Huawei Mate series and Apple iPhone. Considering the market positioning and competitive relationship between the two parties, this timing "coincidence" is no accident.

"Technology Spring Festival Gala": Huawei and Apple press conferences have attracted much attention

With the direct competition between Huawei and Apple, the Huawei and Apple press conferences in 2022 and 2023 have been dubbed "Technology Spring Festival Gala" by many netizens ” has become the focus of the industry.

Huawei Mate 70 vs. Apple iPhone 16

Release time:

• Huawei Mate 70 series: expected to be released in November
• Apple iPhone 16 series: customary September release

Competition:

• The release time is about 2 months apart, and the competition may not be as hot as in previous years.

Apple iPhone 16 series:

• is expected to be released in September and has no direct competitors on the market.
• In the Chinese market, it is expected to gain a more advantageous competitive environment than last year’s iPhone 15 series.

Huawei Mate 60 series:

• Released in September 2023, causing a sensation in the domestic smartphone market.
• According to data from the 10th Economic Observatory, sales in China in the fourth quarter of last year reached 11.46 million units, a year-on-year increase of 79.3%.

  

  This year, among the five major domestic mobile phone manufacturers, Huami OV and OPPO may be the first to release new products. The release time is expected to be in October, and Xiaomi will be later, at the end of October. The Huawei Mate 70 series is expected to be released in November, while the flagship models of OPPO and Honor will be released later. This means that when these domestic flagship mobile phones are released, Apple’s iPhone 16 series has already ended its first sales stage, and the impact of domestic flagship mobile phones on the iPhone 16 series will be far less than the impact on the iPhone 15 series last year.

Currently available information

According to recent news, Apple’s upcoming iPhone 16 series will usher in some changes in screen size, heat dissipation design and camera configuration. The iPhone 16 Pro models, in particular, are likely to see an increase in display size, while the standard iPhone 16 models will remain the same size.

iPhone 16 series upgrade preview

Display

1. iPhone 16 Pro: increased from 6.1 inches to 6.3 inches
2. iPhone 16 Pro Max: increased from 6.7 inches to 6.9 inches
3. New heat dissipation design to deal with Heating problem caused by larger screen
4. Basic iPhone 16: Graphene thermal management system
5. iPhone 16 Pro: Metal battery case

Camera

1. Basic iPhone 16 and iPhone 16 Plus: Pill-shaped dual Camera design
2. iPhone 16 Pro and iPhone 16 Pro Max: Three-lens camera arrangement
3. Ultra-wide-angle lens Pixel increase: 48 million pixels

Battery capacity

1. iPhone 16: 3349mAh increased to 3561mAh
2. iPhone 16 Plus: 4383mAh reduced to 4006mAh
3. iPhone 16 Pro Max: 4422mAh increased to 4676mAh

Market Outlook

1. Apple faces competition from Chinese manufacturers such as Huawei and Xiaomi
2. iPhone 16 series temporarily relieves pressure
3. Huawei postpones the release of new products machine, but competition is still fierce
4. Apple needs to achieve breakthroughs in technological innovation to maintain its leading position

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