Xiaomi adjusts its brand management committee: Lu Weibing serves as chairman, Zeng Xuezhong, Wang Xiaoyan, and Xu Fei serve as vice chairmen

Personnel adjustment of Xiaomi Group Brand Management Committee

1. Establishment background
   The Xiaomi Group Brand Management Committee was established in 2021 and is responsible for the unified maintenance, management and supervision of Xiaomi Group’s brand assets.
2. Adjustment of content

3. In 2019, Xiaomi adjusted the Brand Management Committee and the appointments are as follows:

   • Chairman: Group President Lu Weibing

   • Vice Chairman:

     • Senior Vice President Zeng Xuezhong
     • Group Vice President Wang Xiaoyan
     • Xu Fei, Vice President of the Group
   • Secretary-General: Wang Shiwei, Deputy General Manager of the Group’s Strategic Marketing Department and General Manager of the Group’s Brand Department

   • Deputy Secretary-General:

     • Pan Jiutang, Chief of Staff of the Group
     • Vice President of the Group’s Strategic Marketing Department Manager Xu Jieyun
   • Executive team members: Many middle and high-level people from multiple departments
   • Team members: Many middle-level and high-level people from multiple departments
4. Reason for adjustment
   Business expansion of Xiaomi Group and establishment of high-end brand image requirements, putting forward higher requirements for the protection and compliance of brand assets.
5. Adjust goals
   Strengthen the role of the brand management committee in establishing a high-end brand image and promote the coordinated development of multiple businesses.

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