Only 3% of Samsung’s foldable screens remain in China! Global share plummeted from 93% to 23%

According to news on August 14, Samsung, which once had an absolute advantage in the folding screen mobile phone market, currently has a share of the Chinese market that has fallen to 3%, a drop of more than 15 percentage points compared with the first quarter of 2023. At the same time, China's foldable screens as a whole still show a rapid growth of 105%, and the shipments of Chinese brands are growing rapidly, which is in sharp contrast to Samsung's plummeting market share. Data from Counterpoint Research shows that in the first quarter of 2024, Samsung's global shipments of foldable screens plummeted 42% year-on-year, and its market share plummeted 25 percentage points year-on-year, losing its long-standing global No. 1 position. At the same time, Huawei has become the number one brand in the global folding screen market with a shipment growth rate of 257% and a share of 35%. The growth rates of Honor and Motorola have reached 460% and 1473% respectively. Samsung was once a pioneer in the folding screen mobile phone market. The Galaxy Fold released in 2019 once led a new trend in the smartphone industry. However, with the strong rise of Chinese brands, Samsung's market position is facing unprecedented challenges. According to statistics, by the third quarter of 2021, Samsung's global share of folding screens was as high as 93%. However, by the first quarter of this year, Samsung's global share of folding screens had plummeted to 23%, and the remaining 77% of the market was almost entirely occupied by Chinese brands. occupy. Chinese brands such as Huawei, Honor, vivo and OPPO have demonstrated obvious competitive advantages in terms of price and innovation. Coupled with the support of a mature domestic supply chain, innovative technologies for domestic folding screen mobile phones can be quickly implemented at lower costs.

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