Huawei mobile phones continue to dominate first-tier cities! Xiaomi is king among young people

News on August 14, according to the latest report of Daily Interactive Big Data, in the second quarter of 2024, there are obvious signs of recovery in the smartphone market in mainland China. Huawei continues to lead the market share in first-tier and new first-tier cities, while Xiaomi continues to lead in young consumers. Won high favor among the group. The report shows that Xiaomi’s market share in the 18-24 age group reached 21.19%, an increase of 2.96% from the previous quarter. Users in this age group have relatively scattered choices of mobile phone brands, and Xiaomi’s leading advantage is particularly prominent.

vivo and OPPO are respectively the most popular among the following age groups:

1. vivo: 25-34 years old
2. OPPO: 35-44 years old

In terms of city level distribution:

1. Huawei is in first-tier cities and New first-tier cities dominate.
2. vivo also has slight growth in these cities.
3. OPPO has a significant market share in second-tier and below cities and has become a leading brand.

   

   In addition, with the introduction of new technologies such as folding screens and AI models, the market share of Samsung and Meizu in various tier cities has also shown an upward trend.

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