New Russian regulations? The iPhone must also be pre-installed with domestic APP stores!

【ITBEAR】According to the latest reports, Russia is planning to introduce a new bill that requires all smartphones sold in the Russian market to be pre-installed with the local app store VK RuStore. This provision also applies to Apple's iPhone products. If mobile phone manufacturers fail to comply with this regulation, they will face severe penalties such as being banned from selling their products. VK RuStore is an app store developed by Russian technology giant VK. However, the introduction of this new bill has caused dissatisfaction from many parties, especially electronics stores and smartphone manufacturers. According to ITBEAR, manufacturers associations have jointly requested not to pass the bill. They are worried that the implementation of this bill will have an adverse impact on the market. The Russian Household Appliances and Computer Equipment Trading Company and Manufacturers Association pointed out that if the bill is passed, because Apple products will not be pre-installed with VK RuStore, this will result in all retail stores being unable to sell Apple products, and thus facing the risk of bankruptcy. At the same time, gray sales channels in the market may increase significantly. Not only that, non-Russian smartphone manufacturers, such as Samsung, currently do not pre-install the VK RuStore app store. Considering that they have an app store with a better user experience, companies such as Samsung are naturally unwilling to pre-install this local Russian app store. If the bill is ultimately passed, it is expected to be implemented on September 1, 2025. This timetable leaves a certain adaptation period for market participants, but how to balance local policies and market demand is still a major challenge facing all parties.

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