Hangzhou reports illegal live broadcast marketing cases: Anchor was fined 55,000 yuan for his 5-yuan glasses lottery with a price of 1,999 yuan

According to news from this site on August 14, this site learned from the official WeChat account of the Hangzhou Municipal Market Supervision and Administration Bureau that in order to strengthen the monitoring and supervision of online live broadcast marketing activities and severely crack down on various illegal activities, this year, the Hangzhou Municipal Supervision Bureau has opened a case 58 illegal cases of online live broadcast marketing were investigated and punished, and 2.234 million yuan was fined and confiscated.

1. Hangzhou Men's Watch Co., Ltd.: Carried out a lucky bag lottery during the online live broadcast. The lottery prize was glasses worth 1999 yuan, but the person involved was unable to provide proof of the reference value of the glasses. The voucher shows that the value of the glasses is 4.85 yuan/pair. In February 2024, the Yuhang District Bureau imposed an administrative penalty of 55,000 yuan on the party concerned in accordance with the law.
2. A clothing company in Hangzhou: When promoting and selling a certain "radio frequency hair comb" set product in the live broadcast room of an online platform, it claimed that it has a "hair growth" function, but could not provide proof materials; when promoting and selling a certain cheese stick product, it described " 10 kilograms of milk can only produce 1 kilogram of cheese, so it is the essence of concentrated milk”, which is inconsistent with the actual ratio of raw materials for cheese and milk. The above-mentioned behavior of the party violated the relevant provisions of the Advertising Law of the People's Republic of China. In April 2024, the Xiaoshan District Bureau imposed an administrative penalty of 151,700 yuan on the party in accordance with the law.

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