Xiangjie S9 is popular! 80% of customers go straight to the top model, is it better than BBA?

【ITBEAR】According to news on August 13, recently, the Xiangjie S9 was officially announced and launched two models with a price range of 399,800 to 449,800, marking the new car’s official entry into market competition. Subsequently, the well-known blogger @Sunshaojun released the first week sales report of Xiangjie S9 after its launch, revealing the market performance of this model. The report shows that the average number of newly added large orders of Xiangjie S9 in each store is 7 to 8 units, and the launch pricing is in line with market expectations. Although the show car arrives at the store quickly, the market's awareness of pure electric luxury cars still needs to be improved, which results in a relatively slow overall order conversion speed. According to ITBEAR, Xiangjie S9 car-buying customers are mainly between 30 and 40 years old, of which 70% are men. It is worth noting that all car purchasers belong to the additional purchase group, which shows the appeal of this model to existing vehicle users. In terms of model selection, eight out of ten customers preferred the top-of-the-range Ultra version, while the other two chose the Max version. In terms of body color, gilt black has become the main color and is favored by consumers.

1. The blogger revealed that in offline stores, many customers are hesitant between the Wenjie M9 and the Xiangjie S9.

2. Faced with this situation, store sales staff are more inclined to recommend M9, because its explanation cost is low, the model has greater influence, and it is easier to facilitate transactions.
3. Customers often mention traditional luxury brands such as BBA during the car purchase process.
4. However, due to the significant price difference, customers don’t really compare the Xiangjie S9 with BBA’s 78S series.
5. On the contrary, after comparing with the 56E series at the same price, customers generally said that the performance of Xiangjie S9 exceeded their expectations.

Within 72 hours after the launch of the Xiangjie S9, the number of orders quickly exceeded 4,800 units.

6. Regarding this result, Yu Chengdong said that he won the first battle and far exceeded expectations.
7. He also emphasized that as a high-end pure electric model, this number far exceeds the single-month sales of BBA pure electric models, creating the best results for pure electric cars of the same level.
8. Yu Chengdong said that he will focus on high-quality delivery to win the reputation of users.

   

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