Li Auto claims millions! Blogger’s jokes actually caused sales to drop?

【ITBEAR】According to news on August 12, recently, a car blogger named "Dong Laosi Talks about Cars" revealed that he received a lawsuit filed by Beijing Ideal Auto Co., Ltd. in the Wujin District Court of Changzhou City. The news attracted widespread attention. It is reported that "Dong Laosi Talks Cars" released a 45-second video remake of the movie "Crazy Racing" on its "Dong Laosi Talks Cars" account on March 6 this year. Although this video was removed from the shelves within one day after it was released due to Ideal's complaints, Ideal believes that it was this video that caused the MEGA model's image to be damaged and sales to decline. According to ITBEAR, Li Auto also pointed out that the works of the "Teacher Dong Talks about Cars" account generally receive more than 10,000 likes, and the traffic is extremely large, which is beyond the reach of ordinary accounts. Therefore, it is regarded as a marketing account and is considered to be a negative influence on Li Auto. Infringement occurred and caused damage to the entrepreneur himself. "Dong Laosi Talking Cars" denied this. He emphasized that he was not a marketing account and had not signed a contract with any MCN organization. He further explained that when he created the relevant jokes, the ideal MEGA was already on the market, and his content creation was based on results and hot topics. He believed that MEGA's image and sales should be determined by its own design and price. Li Auto's accusation also includes the belief that "Dong Laosi talks about cars" instigated and guided the comments of the majority of creators and netizens. In this regard, "Dong Laosi Talks Cars" firmly refuted, saying that he was not instructed by anyone, nor did he obtain any illegal benefits from this video. At the same time, he denied instigating any netizens to comment, believing that these accusations were nonsense and was willing to take legal responsibility for them. Faced with Ideal’s litigation requirements, including deleting the video, apologizing for 30 days and publishing it in the newspaper, compensation of 1 million yuan, and bearing legal fees, “Dong Laosi Talks Cars” expressed its willingness to communicate directly with Ideal and its founder Li Xiang in Beijing. Seek a proper solution. In addition, "Dong Laosi Talks Cars" also questioned the jurisdiction of the case. He pointed out that he was in Shandong, Li Auto was located in Beijing, and the incident occurred on a public platform, so he believed jurisdiction should belong to Shandong or Beijing, not Wujin District, Changzhou, where the Li Auto factory is located.

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