Technology peripheralsIt IndustryBehind Apple's price reduction promotion, it is revealed that only half of the iPhone parts made in India are qualified!
【ITBEAR】According to news on August 12, Apple’s latest quarterly financial report revealed a worrying phenomenon: Greater China’s revenue fell by 6.5% year-on-year, becoming the only major market to experience a revenue decline in the quarter. This data triggered heated discussions in the industry about Apple's performance in the Chinese market. Apple's mobile phone shipments have also slipped out of the top five in China's smartphone market, which has undoubtedly deepened the outside world's concerns about Apple's situation in China. Regarding this decline in shipments, analysts generally believe that quality problems with Apple mobile phones assembled in India are a driving force that cannot be ignored.
- The qualification rate of Apple mobile phone parts is only half, which is contrary to the "zero defect" concept
- Video blogger dismantled the Apple mobile phone assembled in India, Revealing motherboard fingerprint and camera dust problems
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Quality problems damage the brand image of Apple mobile phones and trigger consumer disappointment
Affected by quality problems, the sales performance of Apple mobile phones in the European and Chinese markets have been affected.
In order to cope with market pressure, Apple has to adopt price reduction and promotion methods in order to boost sales.
However, it remains to be seen whether this strategy can truly restore consumer confidence.
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