Huawei Video AiMax Film and Television Tasting Session 04: Discussing "Real Creation of Technology-Enabled Content" with Director Ryo Takeuchi

Recently at the 4th Huawei Video AiMax Film and Television Tasting Event, the famous director Ryo Takeuchi, Huawei video product experts and other guests gathered around the whole scene of people, cars and homes, and successively displayed on Huawei mobile phones, cars, smart screens and other terminals Experienced the Huawei Video AiMax version of the trailer of Ryo Takeuchi's "Farewell to the Yangtze River", which brought the audience a full-scene immersive audio-visual experience supported by the Hongmeng system base.

,AiMax Cinema: Restore reality and empower artistic creation
At the tasting meeting, Huawei video product experts and Director Ryo Takeuchi had an in-depth discussion on how AiMax technology can empower artistic creation. The documentary directed by Ryo Takeuchi has always been dedicated to restoring the truth. "100 Faces of Huawei", which has moved countless netizens, is the director who went deep into multiple Huawei bases around the world, overcame obstacles of time and space, and interviewed Huawei people in different positions at close range. After in-depth communication, a true record is brought to the audience. Huawei Video AiMax Cinema is a breakthrough in the field of audio and image quality, and it has also been committed to using technology to help creators truly restore the story details and creative intentions of the shooting.

"Huawei Video AiMax Cinema is a very good showcase platform for our works." Ryo Takeuchi said.

Under the interpretation of technical experts, the audience learned that AiMax Cinema adopts:

1. Ultra-HD audio and video codec
2. Full range of audio and video quality improvements, up to 4K high-definition quality, HDR
   Vivid color and Audio Vivid Sound effects

In the trailer of "Farewell to the Yangtze River", the sound is generated through:

1. Semantic perception detail generation
2. AI pixel-level motion compensation

The surging Yangtze River water seems to be presented before your eyes, and:

1. HDR
   Vivid color technology allows The costumes of ethnic minorities in the film are bright and delicate
2. Audio
   Vivid sound effects allow the human voices, water sounds, and natural sounds in the film to be displayed in layers

allowing the audience to truly experience the "immersive" feeling.

Video content ecological construction: equal emphasis on high quality and full scenes

At the event site, guests watched the trailer of the director's new work "Goodbye to the Yangtze River" and the AiMax of "Huawei's 100 Faces - Season 3" at close range Version clips, immersing yourself in the shock of a cinema-level viewing experience. Talking about the original intention of building AiMax Cinema, Huawei video product experts said:

1. Using the power of technology to bring a higher quality viewing experience to the audience.
2. Build a rich content ecosystem to meet the diverse viewing needs of audiences.

Currently, Huawei Video AiMax Cinema has launched more than 2,000 popular theater blockbusters at home and abroad. Relying on Huawei's strong software and hardware synergy capabilities and Hongmeng system's distributed capabilities, Huawei Video leverages its full-scenario ecological advantages. Whether at home, on the road, or in the office, viewers can watch videos through Huawei mobile phones, cars, smart screens and other terminals. Enjoy the high-quality viewing experience brought by AiMax Cinema anytime, anywhere.

**,center>AiMax Film and Television Tasting: Expanding the Boundaries of Technology Empowering Art

This tasting is another successful attempt in the Huawei Video AiMax Film and Television Tasting Series. Looking back on the previous editions of the tasting sessions, from in-depth conversations with well-known directors to live coverage of popular content, each edition has attracted the attention of a large number of movie fans and industry insiders.

Huawei Video AiMax Film and Television Tasting will also continue to build a bridge for face-to-face communication between users and content creators. Combining high-quality film and television content with AiMax Cinema’s advantages in audio and video technology, it has become an important platform to connect audiences and content. Let users dive deeper into the world of film and television, further understand the true intentions behind content creation, and make good content more popular.

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