


According to news from this site on August 8, Douyin officially issued an announcement in June, announcing that its "group purchase and delivery" (commonly known as "Douyin takeout") business will undergo major adjustments and will be fully migrated to the new Douyin home delivery service. The platform will no longer add new merchants to the platform. Tech Planet stated that Douyin Takeaway has changed from an important business with a first-level entrance to a special section of Douyin e-commerce's instant retail business "Hourly Delivery", both in terms of volume and traffic exposure. There is some shrinkage. According to the actual measurement of this site, Douyin’s “Gourmet Takeout” is currently listed in the “Hourly Delivery” channel. The service covers most first-tier cities. Users can order food directly through this entrance and have it delivered to their homes. Of course, even if you don't see this entrance, you can't order takeout. For example, you can find this entrance through other cities, and then switch to the actual address after entering.
- Under the "Group Purchase and Delivery" method, merchants can display products from multiple angles in Douyin short videos or live broadcasts, and users can purchase products through the POI shelves in short videos and the small house shelves in live broadcasts.
- The "Group Purchase and Delivery" link provides multiple delivery options. Merchants can use third-party aggregated delivery resources provided by Douyin Life Service or choose self-delivery.
- Douyin Life Service cooperates with high-quality partners such as SF Express, Flash Delivery, and Dada Express to build an efficient and flexible distribution network that integrates multiple transportation capabilities and covers the entire city.
- The "Group Purchase and Delivery" link supports merchants to reuse the existing catering expert ecosystem for content management and position management, and can participate in various marketing projects such as platform replenishment, marketing IP, and node marketing activities.
The above is the detailed content of Douyin's 'Group Purchase and Delivery' business was exposed to shrinking business, and it was transferred from local life to the e-commerce department. For more information, please follow other related articles on the PHP Chinese website!

抖音是2016年出来的。抖音于2016年9月20日上线,是由字节跳动孵化的一款音乐创意短视频社交软件,是一个面向全年龄的短视频社区平台;用户可以通过这款软件选择歌曲,拍摄音乐作品形成自己的作品,软件也会根据用户的爱好更新用户喜爱的视频。

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本站8月12日消息,巴黎奥运会已经闭幕,据第一财经报道,多个电商平台上出现了大量“奥运奖牌”仿制品。这些仿制品在拼多多、淘宝、京东和抖音等平台上均有售卖,外观与巴黎奥运会运动员所获奖牌几乎无异,售价从111元至402元不等。淘宝上,“一款‘奥运奖牌’”在一周内被超过100人购买,超过1000人加入购物车。拼多多上,一款“奥运奖牌”售价117.99元,已售出231件。京东上的商品直接标注为“2024年巴黎奥运运动会奖牌模型收藏1:1复刻纪念品”。抖音上的商家大多避开了“巴黎奥运会”的字样,强调其为


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