Home > Article > Technology peripherals > Douyin's "Group Purchase and Delivery" business was exposed to shrinking business, and it was transferred from local life to the e-commerce department
According to news from this site on August 8, Douyin officially issued an announcement in June, announcing that its "group purchase and delivery" (commonly known as "Douyin takeout") business will undergo major adjustments and will be fully migrated to the new Douyin home delivery service. The platform will no longer add new merchants to the platform. Tech Planet stated that Douyin Takeaway has changed from an important business with a first-level entrance to a special section of Douyin e-commerce's instant retail business "Hourly Delivery", both in terms of volume and traffic exposure. There is some shrinkage. According to the actual measurement of this site, Douyin’s “Gourmet Takeout” is currently listed in the “Hourly Delivery” channel. The service covers most first-tier cities. Users can order food directly through this entrance and have it delivered to their homes. Of course, even if you don't see this entrance, you can't order takeout. For example, you can find this entrance through other cities, and then switch to the actual address after entering.
1. Douyin launched the "Group Purchase and Delivery" service, aiming to standardize and improve the quality of delivery services and ensure merchant operations and user experience.The above is the detailed content of Douyin's "Group Purchase and Delivery" business was exposed to shrinking business, and it was transferred from local life to the e-commerce department. For more information, please follow other related articles on the PHP Chinese website!