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Apple may break the mold and make South Korea one of the first markets for the iPhone 16 series

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Aug 08, 2024 pm 04:15 PM

According to news on August 8, although the iPhone
has firmly occupied the second place in market share in South Korea, second only to local giant Samsung, Apple’s new phone release strategy has always made Korean users dissatisfied. Traditionally, Apple releases its first new phones in the Korean market a few weeks after they are released worldwide. However, according to reports from media outlets such as The Korea Times, Apple may be considering changing this strategy. Due to the decline in demand in the Chinese market, Apple intends to launch the iPhone 16
series in South Korea ahead of schedule. If this news is confirmed, then this will be the first time since the launch of iPhone 3GS in 2009 that South Korea has been among the launch markets of the new iPhone
.

苹果或将打破常规，让韩国成为 iPhone 16 系列首发市场之一

Apple’s market share in South Korea has steadily increased

According to data from Counterpoint Research, Apple’s market share in South Korea accounted for 24% in the first quarter of this year. Although there is still a certain gap compared with Samsung Electronics' 75%, analysts generally believe that Apple's market share in South Korea is steadily increasing every year. They predict that this growing trend will be reflected in the data with the release of new iPhones in September.

Apple’s market share in China declines

According to market data from Canalys, Apple’s market share in China fell to 14% in the second quarter of this year from 16% in the same period last year. This change caused Apple to fall out of the top five smartphone suppliers in China. This market dynamic may also prompt Apple to seek new growth points in other markets, such as South Korea.

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