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State Administration of Radio, Film and Television: Promote the broadcast of excellent online audio-visual works on the big TV screen, and select outstanding overseas programs to enter the big screen.

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2024-08-07 19:31:40977browse

According to news from this site on August 2, on August 1, the State Administration of Radio and Television issued the "Opinions on Enriching Large-Screen TV Content to Further Meet the Cultural Needs of the People (Trial)" (hereinafter referred to as the "Opinions (Trial)"). The main content attached to this site is as follows: The "Opinions (Trial)" emphasizes the need to improve the innovation and supply capabilities of high-quality content on large-screen TVs: strengthen news platforms, concentrate superior forces to create key news programs; optimize large-screen TV program management measures, promote TV Prosperity of literary and artistic programs; optimize creative support policies to guide TV programs to open up new tracks; further deepen the joint production and broadcasting mechanism of TV content; strengthen horizontal alliances and promote the allocation of high-quality resources; insist on entering good works into good time and good platforms, and persist in vigorously advocating and promoting reality Principles for theme creation and broadcasting, further optimizing the control and management of TV drama broadcasting, allowing "multi-star simulcast"; guiding and promoting TV stations to strengthen joint purchase and simulcasting. The "Opinions (Trial)" emphasizes the need to promote the broadcast of excellent online audiovisual works on the big TV screen. Establish a mechanism for recommending and broadcasting excellent online audio-visual programs, gradually promote the establishment of a collaborative cooperation mechanism between Taiwan and the network, guide the network to strengthen joint production and broadcasting through project support and commendation awards, and encourage and support excellent online dramas, online movies, online documentaries, online cartoons, and online broadcasts. Variety cultural program resources are broadcast on the big TV screen. The "Opinions (Trial)" emphasizes the need to optimize and coordinate the broadcast of overseas programs. Select outstanding overseas film and television dramas, cartoons, documentaries and other programs to enter the TV big screen, and promote the introduction and broadcast of overseas programs that have won TV awards such as the "Magnolia Award" and "Golden Panda Award". The "Opinions (Trial)" emphasizes the need to adhere to a nationwide game of chess and promote integrated promotion to increase the influence of outstanding works. The "Splendid Screen Wonderful Audiovisual - High-Quality Program Release Event" and the "Weekly Viewpoint" TV recommendation list were launched to give full play to the role of the National Radio and Television New Media Alliance, regularly publicize and promote excellent radio and television programs, and provide listening and viewing guidance services for the people. Guided by enriching the broadcast of large-screen TV content, we will promote the formulation and revision of laws and regulations. The State Administration of Radio, Film and Television will organize, guide and coordinate the implementation of the "Opinions" by all provinces, autonomous regions, municipalities directly under the Central Government, the Radio and Television Bureau of Xinjiang Production and Construction Corps, radio and television stations, China Federation of Radio and Television Social Organizations, China TV Series Production Industry Association, China Online Audiovisual Program Service Association and other units Various work measures have been taken to continuously enrich the supply of large-screen TV content to better meet the cultural needs of the people. According to the main data of the radio and television service industry in the first half of 2024 released by the State Administration of Radio and Television. According to preliminary statistics, the total revenue of the national radio and television service industry in the first half of the year was 668.357 billion yuan, a year-on-year increase of 7.00%.

State Administration of Radio, Film and Television: Promote the broadcast of excellent online audio-visual works on the big TV screen, and select outstanding overseas programs to enter the big screen.

Source Pexels The State Administration of Radio, Film and Television issued an article on July 25 stating that "dual management" (TV "matryoshka" charging and complex operation management) has achieved remarkable results: the activity rate of large-screen TV users has increased significantly, and program and channel ratings have increased simultaneously.

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