According to the latest report from market research firm TechInsights, global notebook computer shipments showed positive growth in the second quarter of 2024, with a year-on-year increase of 4%, reaching a total of 49.7 million units. The growth marks a recovery in the laptop market after two years of decline, with growth continuing for three consecutive quarters.
The report states:
- The growth in notebook computer shipments in most regions around the world is mainly due to strong commercial demand.
- Shipments in the Chinese market declined during this period, which may be related to the specific economic environment and consumption habits of the Chinese market.
According to the editor’s understanding:
- As the Windows 10 service end date approaches (Note: Windows 10 service will end in October 2025), commercial demand is expected to remain strong.
- In order to adapt to the new system environment and ensure information security, companies are expected to increase investment in the PC update cycle, thereby promoting the continued growth of notebook computer shipments.
Although the global laptop market is expected to maintain growth in the second half of 2024 and even throughout 2025, TechInsights predicts that the Chinese PC market may not resume growth until mid-2025. In terms of performance of major brands:
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Lenovo continued to maintain its leading position in the second quarter of 2024, with its laptop shipments of 11.6 million units, a year-on-year increase of 6%.
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HP follows closely, accounting for 22% of the market share.
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Dell became the only manufacturer to see a year-on-year decline in shipments, but the decline was relatively small, only 1%. Its laptop shipments were 8.3 million units.
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Apple achieved 6% year-on-year growth with its newly launched M3 MacBook Air.
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Acer achieved the strongest growth in this quarter, with an increase of 13%, mainly due to the continued growth of Chromebook and education demand.
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