Jia Yueting reveals FF’s market strategy: BYD is not a competitor and targets the US market

July 31st news: Recently, Jia Yueting once again talked about his car-building plan in a newly released video and made it clear: "BYD is not our competitor." Jia Yueting explained in detail the market positioning and strategy of his company FF in the video. He said that FF's products will mainly be marketed in the United States and other countries, with the goal of competing with international brands.

He mentioned that FF has established two brands, FF and LeSee (LeTV), since its inception, targeting different market segments. The FF brand focuses on the high-end market and pays more attention to user value, so it will not pursue large-scale production and sales. Relatively speaking, the LeSee brand aims to meet a wider range of market needs.
When talking about market competition, Jia Yueting emphasized that improving cost control capabilities is the basis of competition, but it is not enough. He said that FF must adopt a very innovative model to enhance its competitiveness. Therefore, FF will implement the FF
Par model and establish close partnerships with core companies in the industry chain.
Jia Yueting clearly pointed out: "BYD is not our competitor, because our secondary target market is mainly the United States and other countries." He further explained that although the brand concentration in the automobile industry is gradually increasing, he believes that the U.S. market can at least Accommodates five major brands. He hopes that FF can rely on its unique advantages to become one of these five.

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