Canalys: Global smartphone market shipments in Q2 this year reached 288.9 million units, a year-on-year increase of 12%

Thanks to netizen SNOS for submitting the clue! According to news on July 31, market research organization Canalys today released the global smartphone shipment report for the second quarter of 2024. The data shows that in the second quarter, the global smartphone market shipped 288.9 million units, a year-on-year increase of 12%, the third consecutive year. positive growth quarterly.

The specific data are summarized as follows:

1. Samsung:

   • Shipments: 53.5 million units
   • High-end product line drives shipment value growth
   • A series ensures overall shipment scale through 5G differentiation

2. Apple:

   • Shipments: 45.6 million units
   • Strong boost from North American and Asia-Pacific markets

3. Xiaomi:

   • Shipments: 42.3 million units
   • Market share: 15%
   • Competitive product portfolio

4. vivo:

   • Shipments: 25.9 million units
   • Market share: 9%

5. Tecno:

   • Out Shipment volume: 25.5 million units
   • Market share: 9%fenyeCanalys senior analyst Sanyam Chaurasia said that in the second half of the year, Apple and Samsung will focus on consolidating their long-term strategies in mature markets, while other brands have prepared inventories in emerging markets due to Expect higher costs in the future. “Samsung will undoubtedly focus on integrating its Galaxy ecosystem to provide consumers with a strong value proposition through the exclusive generative AI features of its flagship products. Apple will demonstrate its AI strategy, including hybrid models, enhanced privacy and personalization. Siri function to accelerate the replacement and upgrade needs of these mature markets. "At the same time, Chinese local brands will use generative AI features to achieve differentiation in the field of high-end smartphones.

Zhu Jiatao, a senior analyst at the agency, said that all major regions achieved growth in the second quarter, but it will become challenging to continue to provide competitive products. This is due to inventory reserves of lower-priced parts gradually depleting from the end of the first quarter, putting pressure on brands focusing on the mass market as demand for hardware such as large memory, screens and cameras remains high. After enduring a prolonged market downturn in the past, maintaining operational health remains a top priority for brands and channels.

Reference

In the second quarter, the global smartphone market grew by 12%, with all regions achieving a strong rebound

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