The national SUV benchmark! Delivered 200,000 units of Wenjie's new M7, achieving a win-win situation in terms of reputation and sales

On July 10, data released by the China Automobile Association showed that the production and sales of new energy vehicles in June reached 1.003 million and 1.049 million respectively, an increase of 28.1% and 30.1% compared with the same period last year, and the penetration rate reached 41.1%. This means that more than 4 out of every 10 cars sold are new energy models. In the context of the era of "great changes unseen in a century," the strong growth of new energy vehicles undoubtedly represents a structural change in the automobile market. The market share of traditional fuel vehicles will gradually decrease, and the era of comprehensive electrification has arrived. In this historical process, the Wenjie brand plays an indispensable role. According to data on the annual target completion rate of new power car companies released by the China Automotive Data Center, Wenjie Auto's sales in June reached 181,000 units, setting a new high for the company. Its full-year sales target is set at between 400,000 and 600,000 vehicles, and the current completion rate has reached 45.3%. If it is said that "half of the credit for the rise of new forces belongs to Wenjie", then it is equally obvious that "half of the credit for Wenjie's success is due to Wenjie's new M7". Just on July 29, Wenjie held the off-line ceremony of its 400,000th model at the Chongqing Super Factory, which marked another important development milestone for the Wenjie brand. At the same time, Hongmeng Zhixing officially announced that the cumulative delivery of the new M7 series of Wenjie has exceeded the 200,000 mark. This remarkable achievement not only witnesses the rapid development of Wenjie, but also establishes the new M7 series as the benchmark of "national-level SUV" Its market position has won widespread recognition and favor from consumers.

In the huge wave of new energy vehicle development, Wenjie plays the most central role. Wenjie’s 400,000new cars rolled off the production line, and Wenjie’s new M7contributed a lot to it.
So, how does Wenjie Brand and even the entire Hongmeng Intelligent Travel achieve a win-win situation in terms of market sales and user reputation? The answer is actually embodied in the Wenjiexin M7.
The industry generally believes that intelligence is one of the core driving forces for the development of new energy vehicles. Taking the intelligent driving system as an example, the Wenjiexin M7 is equipped with the HUAWEI ADS 2.0 high-end intelligent driving system, which can provide an advanced intelligent driving experience that does not rely on high-precision maps. At the technical level, Wenjiexin M7 is equipped with 27 sensing hardware, high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, allowing the HUAWEI ADS 2.0 system to accurately identify obstacles, pedestrians, vehicles, etc. on the road , and respond in real time to achieve intelligent decision-making and automatic control.
The lidar multi-sensor fusion perception system further improves the active safety performance of the vehicle, achieving all-round anti-collision functions in the forward, lateral and rear directions, with a maximum detection range of up to 200 meters, and also promotes intelligent driving technology. To new heights. Moreover, with the increase in the number of users of HUAWEI ADS 2.0, the iterative update speed of the algorithm will also be further improved
In terms of Hongmeng Smart Cockpit, Wenjie New M7 has introduced HUAWEI Maglink in-car smart screen system , with the help of the plug-and-connect function of Huawei MatePAD tablet, seamless connection between multiple devices is achieved, greatly expanding the use scenarios of the in-car space. This not only allows users to flexibly switch between different devices while driving, but also brings users a more personalized and intelligent driving experience.
In addition, Wenjiexin M7 is always committed to providing users with extraordinary security. In terms of body structure, it uses up to 24.4% submarine-grade hot-formed steel, and the use ratio of high-strength steel and aluminum alloy is as high as 80.6%; in terms of safety configuration, the whole series comes standard with eight airbags and Double pre-tensioned seat belts in the front row fully protect the safety of drivers and passengers. From industry-leading intelligence to safety to comfortable driving experience, Wenjie Xin M7
Relying on a series of product advantages, it continues to create sales miracles—— From January 1 to 6, 2024 On March 16, the sales volume of Wenjie New M7 reached 100,900 units, successfully reaching the top of the sales list of new power models in the Chinese market, and becoming the first new power model with sales exceeding 100,000 units in 2024. Today, the cumulative delivery volume of the Wenjie Xin M7
series has reached 200,000 units only 11 months after its launch, making the national SUV worthy of its name. Not only that, in terms of market reputation, the Wenjie Brand NPS is as high as 83.7, and the Wenjie M9 and Wenjie M7 series are at the top of the SUV Net Promoter Score ranking, and are highly recognized by users. In addition to product strength, another reason why users recognize the Wenjie brand
is that Wenjie always adheres to the user-centered concept, actively listens to the voices of users, and continuously improves products. For example, after the Wenjie New M7 series has achieved great success, Wenjie did not stop there. In May this year, the much-anticipated Wenjie New M7 Ultra officially launched on the market, with five extraordinary upgrades , increasing the quantity without increasing the price, brings an unprecedented luxury experience to users, and also helps Hongmeng Zhixing stabilize its pace in the second half of the knockout round of intelligent competition. Specifically, Wenjiexin M7 Ultra
has achieved a comprehensive upgrade in terms of smart technology. The upgraded new 192-line lidar is currently the industry's highest line-count lidar for mass-produced vehicles, with more powerful accurate detection and rapid response capabilities. Equipped with HUAWEI ADS 2.0 high-end intelligent driving system. Data shows that with the help of Huawei's ADS capability expansion, the Wenjiexin M7 series proactively avoided more than 80,000 possible accidents from September 23 to June 24.

In terms of driving quality, the new M7 Ultra has a newly upgraded CDC continuously variable damping shock absorber. The chassis suspension provides three adjustable modes; at the same time, the CDC can independently control the corresponding wheel vibration damping, actively Suppresses body posture fluctuations, making cornering smoother and starting and stopping smoother.

1. Wenjiexin M7 Ultra has an upgraded luxurious texture cabin. The newly upgraded Shuyun seats are made of Nappa leather, support double beach chair mode, large flat bed mode, and are equipped with "new star ring scatterers".

2. In the summer test of China Automotive Industry Center, the four-wheel drive version of the Wenjiexin M7 Ultra has a total cruising range of 1137.55km in an environment of 35℃~45℃, demonstrating its high quality and high reliability.
3. Wenjiexin M7 Ultra has redefined the standard of high-end luxury SUVs with its excellent driving experience, safety performance, smart technology and spacious space. As Yu Chengdong said, it "brings four major upgrades, and the price does not increase with the increase in volume."
4. Wenjiexin M7 Ultra has continued its hot sales momentum since its launch, with deliveries exceeding 10,000 units within 18 days of its launch; orders exceeding 30,000 units within 20 days of its launch; and cumulative deliveries exceeding 30,000 units within 50 days of its launch, setting a new record for the delivery speed of new models.

   

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   Written at the end The continued sales of the new M7 series are rooted in the comprehensive independent control of its five core smart technologies, which benefits from Huawei's deep foundation in the ICT field. Huawei has not only empowered the new M7 with cutting-edge technologies such as Smart Driving, Smart Cockpit, Smart Electricity, Smart Car Control and Smart Networking, it has also built indestructible technical barriers to ensure the product’s leading position.
   In fact, the Wenjie Xin M7 series is just one of the results of Huawei’s continuous efforts in the field of smart cars.
   Just at the beginning of this month, a number of new car-making forces handed in their delivery results for June and the first half of the year. Among them, the cumulative delivery volume of Hongmeng Zhixing for the entire series reached 194,207 units in 2024, making it the semi-annual sales leader among China’s emerging brands.
   

   

   In the face of fierce competition from new car-making forces, Huawei has empowered car companies throughout the entire process, from product development, manufacturing to testing, and strives for excellence in every link, ensuring the high quality and performance of Hongmeng Smart’s entire series. .

When car companies fully absorb Huawei's world-leading IPD (Integrated Product Development) and IPMS (Integrated Product Management System) systems, they will achieve technological leaps in R&D and manufacturing, while strictly controlling product quality and performance, bringing users Come for a driving experience that exceeds your expectations. This all-round empowerment has further strengthened Hongmeng Zhixing's own market competitiveness, and is the reason why Hongmeng Zhixing as a whole has achieved a key victory.

With the continuous evolution and change of the global automobile industry, China's luxury car market is ushering in unprecedented development opportunities. The cumulative delivery of Wenjie's new M7 series has reached 200,000 units, and the brand has exceeded the 400,000 sales milestone. These figures have already shown to the industry It proves that the world of higher "luxury content" is already at the forefront of the times.

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