Domestic OLEDs are becoming more and more popular: reaching the top spot and surpassing South Korea

According to the latest data released by market research company Sino Research, in the first half of 2024, Chinese display companies’ share of the global smartphone OLED display market reached 50.7%, an increase of 10.1% compared to 40.6% in the first half of 2023 percentage points, successfully surpassing South Korea and becoming the first in the world. This change began in the first quarter of 2024, when Chinese display manufacturers first occupied the top spot in the smartphone OLED display market with a market share of 53.4%. Although there were fluctuations thereafter, the overall share in the first half of the year remained at 50.7%. High position.

1. In terms of specific enterprise performance, although Samsung Display still maintains the lead with a market share of 43.8%, it has declined compared to 51.6% in the same period in 2023.

2. China’s BOE followed closely, ranking second with a market share of 13.8%.
3. At the same time, Visionox's market share also achieved significant growth, rising from 7.4% in the first half of 2023 to 11.3%.

   

   The rise of China’s display industry
4. Strong demand from domestic smartphone manufacturers: Domestic smartphone manufacturers such as Xiaomi, OPPO and vivo actively adopt domestic OLED displays to launch new products, promoting China’s display industry industrial development.
5. Market share of Korean display manufacturers declines: The global market share of Korean display manufacturers such as Samsung Display and LG Display dropped to 49.3% in 2023, shifting from their leading position in the LCD market in 2021 to the OLED display market .
6. The technological strength of Chinese manufacturers has improved: The rise of Chinese display manufacturers in the OLED display field reflects the maturity of the domestic supply chain and the growth of technical strength, increasing the recognition of Made in China.

   

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