Apple is lost! For the first time, local Chinese brands occupy all the top 5 smartphones in Q2

On July 26, Canalys, a world-renowned market research organization, recently released a report, revealing Apple’s latest developments in the Chinese smartphone market. The report shows that Apple failed to rank among China's top five smartphone vendors in the second quarter of this year due to fierce competition from local brands such as Huawei.

According to reported data:

1. Apple’s China market share dropped slightly to 14% in the second quarter from 15% in the first quarter, while this figure was 16% in the same period last year.
2. At the same time last year, Apple was still the world's third largest smartphone supplier. However, this year its shipments have dropped to approximately 9.7 million units, and its ranking has slipped to sixth.

Canalys research analyst Lucas Zhong pointed out:

3. This is the first time in history that domestic Chinese manufacturers have occupied all the top five positions for an entire quarter.

   

   1. Chinese suppliers’ high-end product strategy

Chinese suppliers’ high-end product strategy and close cooperation with the local supply chain are beginning to show results in hardware and software functions. For example, Honor’s latest Magic V3 utilizes generative artificial intelligence (GenAI) technology to significantly improve the user experience of foldable devices.

2. Apple’s bottleneck in the Chinese market

According to the editor’s understanding, Apple is encountering a “bottleneck” in the Chinese market because of its commitment to “stabilizing retail prices and protecting the profits of channel partners.” Canalys believes that the localization of “Apple Smart” services in China will become a key initiative in the next 12 months, especially as Chinese brands are actively integrating generative artificial intelligence into their products.

During the period from April to June, driven by strong offline and online sales during the “618” e-commerce festival, Vivo returned to the top of the list with a 19% market share and 13.1 million units shipped. With the launch of the new Reno 12 series, Oppo firmly ranked second with 11.3 million units. Honor, Huawei and Xiaomi ranked third, fourth and fifth respectively. After Huawei launched its Mate 60 smartphone, sales in the Chinese market showed a recovery trend.

And Xiaomi has attracted more attention with its first electric car Su7. Its mobile phone shipments increased by 16.5% year-on-year, successfully ranking fifth.

According to a Canalys report, China’s smartphone market achieved a year-on-year growth of 10% in the second quarter, with shipments exceeding 70 million units.
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During the period from April to June, driven by strong offline and online sales during the “618” e-commerce festival, Vivo returned to the top of the list with a 19% market share and 13.1 million units shipped. . With the launch of the new Reno 12 series, Oppo firmly ranked second with 11.3 million units. Honor, Huawei and Xiaomi ranked third, fourth and fifth respectively. After Huawei launched its Mate 60 smartphone, sales in the Chinese market showed a recovery trend.

And Xiaomi has attracted more attention with its first electric car Su7. Its mobile phone shipments increased by 16.5% year-on-year, successfully ranking fifth.

According to a Canalys report, China’s smartphone market achieved a year-on-year growth of 10% in the second quarter, with shipments exceeding 70 million units.

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