First time in history! Apple was squeezed out of the Chinese market. The top 5 Q2 lists are all local brands.

A report from global technology market analysis company Canalys shows that Apple (Apple) was squeezed out of China's top five smartphone suppliers in the second quarter of this year due to intensifying competition from domestic brands such as Huawei. The latest report released on Thursday showed that Apple's market share in China fell to 14% in the second quarter from 15% in the first quarter, and was 16% in the same period last year. According to media calculations, in the second quarter of last year, Apple was the world's third-largest smartphone supplier, but its shipments this year dropped to about 9.7 million units, ranking sixth. "This is the first time in history that domestic Chinese players have occupied all the top five positions for an entire quarter," said Lucas Zhong, a research analyst at Canalys. "Chinese suppliers' high-end product strategies and their relationship with local supply chains The in-depth cooperation is beginning to bear fruit in terms of hardware and software features. Honor’s latest Magic V3 uses generative artificial intelligence (GenAI) technology to greatly enhance the user experience of foldable devices.”

1. Zhong also said, On the other hand, Apple is facing a "bottleneck" in the Chinese market as it aims to "stabilize retail prices and protect the profits of channel partners."

2. Canalys believes that the localization of “Apple Smart” services in China will be an important initiative in the next 12 months, as Chinese brands are actively integrating generative artificial intelligence into their products.
3. Chinese brands dominate
4. From April to June, driven by strong offline and online sales during the "618" e-commerce festival, Vivo claimed a 19% market share and shipped 13.1 million units regained the top spot.

   

   1. Oppo maintained the second position with 11.3 million units with the launch of the new Reno 12 series.
5. Honor ranked third, with shipments of 10.7 million units, a year-on-year increase of 4%.
6. Huawei ranks fourth with 15% market share and 10.6 million units shipped.
7. Xiaomi has attracted more attention with its first electric car Su7, and Xiaomi mobile phones have become the dark horse in the second quarter.
8. Hardware configuration and price are still Xiaomi’s most attractive advantages to consumers. Its shipments in the quarter increased by 16.5% year-on-year, successfully ousting Apple and ranking fifth.
9. According to a Canalys report, overall, the Chinese smartphone market grew 10% year-on-year in the second quarter, with more than 70 million units shipped.

The above is the detailed content of First time in history! Apple was squeezed out of the Chinese market. The top 5 Q2 lists are all local brands.. For more information, please follow other related articles on the PHP Chinese website!