Apple's blockbuster new product priced at RMB 30,000 is hard to hide its embarrassment! It is reported that the return rate of Vision Pro in China reaches 50%

July 23 news, according to domestic media reports, Apple’s new heavyweight products encountered a 50% return rate not long after they were launched in China. It is really too fierce. Some bloggers broke the news that the return rate of Vision Pro in China has reached 50%. According to the official website, Apple’s return policy is “For products that meet the return conditions, please apply for a return within 14 calendar days from the date of delivery of the product.” "Previous foreign media reported that 45% of users who purchased Vision Pro said they would return it. Insufficient interactivity, uncomfortable wearing, and lack of daily use content and scenarios were the main reasons for return. The Chinese version of the Apple headset Vision Pro was officially launched at 8 a.m. on June 28, with three storage capacity options of 256GB, 512GB, and 1TB, with a price range of 29,999 yuan to 32,999 yuan. According to industry experts, the high price of this product is one of the main reasons that affects consumers' purchase (of course there are not enough available applications). In this regard, well-known Apple analyst Ming-Chi Kuo also pointed out that Vision Pro currently lacks practical functions and is difficult to become a necessity for users’ daily use.

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