Douyin announced a special campaign to target false personas and rectify “packaging executives” and “self-proclaimed masters”

According to news from this website on July 23, the Douyin Security Center issued an announcement announcing that it will rectify the behavior of some "self-media" in planning false personalities. For example, some users call themselves executives of famous companies, Experts or self-proclaimed “masters” who cannot be verified use exaggerated or false identities to gain the trust of users, and then divert users to third-party platforms for monetization. Douyin emphasized that the above-mentioned behavior seriously violated the platform rules and may cause other users to suffer financial and emotional losses, and required relevant accounts to conduct self-examination and self-correction, promptly modify or delete inappropriate personal profiles and content, or submit credible materials in accordance with platform certification requirements. Perform certification.

Douyin announced that it will carry out special management from now on. For illegal accounts found, measures will be taken including resetting nicknames/personal profiles, removing videos, canceling profit-making permissions, not included in searches, prohibiting following, and banning accounts. To govern. This site summarizes the key points of this governance as follows:

1. Professional achievements that cannot be verified: self-introduction or publishing content in various professional capacities such as "judge of national so-and-so activities", "so-and-so important exam proposition person", etc., but related professional achievements There is no way to verify or provide credible proof.

2. Unverifiable executive identity: Introduce yourself or publish content with various identities such as "Twenty years of organizational personnel experience in central enterprises", "Director of a large factory", "Entrepreneur", "Chairman of the Chamber of Commerce", "Founder of a certain model", etc. , but the relevant titles cannot be verified and no credible proof can be provided.

3. Unverifiable performance: Claims to have “successfully helped 300+ companies double their sales”, “led 1 million mothers to become rich part-time”, “the trainer behind the Fortune 500”, “incubated 3,000 companies”, “brought 5,000 couples together to get back together” ” and other achievements, but it cannot be verified or provided with credible proof.

4. Self-proclaimed "masters" who cannot be verified: "Godfather of Gender Relationships", "Love and Marriage Expert", "Entrepreneurship Mentor", "Emotional Psychological Counselor", "Life Coach", "Master of Lost Love Recovery", "Spiritual Healing Master" and "Ashes" "Super Marriage Savior" and other identities introduce themselves or publish content, but the relevant titles cannot be verified and have not been widely recognized by society.

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