Believing that demand in the Chinese market is strong, Apple has stocked up to 100 million iPhone 16 units

News on July 18th: Recently, according to the latest news from the supply chain, Apple has begun stocking up for the upcoming iPhone 16 series, which marks that the launch of the new phone has been fully launched. As this process progresses, Foxconn, the main iPhone OEM, has also entered the peak season recruitment stage to prepare human resources for the upcoming production peak. Industry insiders generally believe that the stocking and mass production of the iPhone 16 series will push the mobile phone industry into the traditional peak season in the third quarter, and the entire industry chain will therefore show a recovery trend. This trend not only brings new business opportunities to mobile phone manufacturers, but also injects new vitality into the recovery of the entire industry. In addition, supply chain people also pointed out that Apple Intelligence, the innovative feature launched by Apple at WWDC 2024 this year, will only be fully experienced on iPhone 15 Pro/Pro
Max and subsequent models. This unique feature is expected to stimulate users' demand for replacement phones and further promote sales growth of the iPhone 16 series.

1. It is understood that the industry’s original estimate of Apple’s stocking volume of this year’s new iPhone 16 series mobile phones was between 92 million and 95 million units. However, based on current market response and expectations, this number is expected to reach or even exceed 95 million units, showing the market's strong expectations for the new iPhone.

2. In order to meet this huge production demand, Apple’s main foundry Foxconn has launched a peak season recruitment plan. It is reported that the Foxconn factory located in Zhengzhou Airport has raised the hourly wage to 25 yuan to attract more labor to join. At the same time, Foxconn’s factory in Longhua, Shenzhen, has also begun large-scale recruitment to fully prepare for the production of the iPhone 16 series.
3. Relevant sources in the supply chain further revealed that Apple’s decision to increase iPhone 16 production capacity is not only based on confidence in the huge demand for replacement phones, but also stems from its deep belief in the potential of the Chinese market. Currently, Apple is actively selecting partners to ensure the smooth launch of iPhone 16’s AI services in the Chinese market. This series of measures undoubtedly brings positive signals to the entire mobile phone industry chain, indicating the continued recovery and growth of the industry. -->

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