Portraits of US iPhone users: Upgrading to the Apple 15 series has been met with failure, with sales accounting for 67% in 2024Q2, 12 percentage points lower than the 14 series in the same period

On July 18, according to the latest report released by market research organization CIRP, the iPhone 15 series models accounted for 67% of total iPhone sales in the United States in the second quarter of 2024, a decrease of 1 percentage point compared with the first quarter. .

In the first quarter of 2024, the iPhone 15 series models accounted for 68% of total iPhone sales in the United States, a decrease of 7 percentage points compared with the iPhone 14 series (75%) in the same period last year.

In the second quarter of 2023, the iPhone 14 series models accounted for 79% of the total iPhone sales in the United States, which means that the proportion of iPhone 15 series models is 12 percentage points lower, indicating that American iPhone users are already enthusiastic about upgrading to the 15 series. begin descending.

, breakdown data shows that as the pace of hardware update iterations accelerates, consumers are spending less on the latest and greatest iPhones.

After the iPhone 15 series was released in September last year, we conducted an upgrade purchase survey, and the results are as follows:

, ▲On the left is iPhone 15 Pro/Pro Max, on the right is iPhone 15/Plusfenye

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