TechInsights: Samsung leads the Latin American smartphone market for 51 consecutive quarters, with shipments down 8% year-on-year

July 18 news, according to the latest research from TechInsights Wireless Smartphone Strategy (WSS), Latin America’s smartphone shipments will grow strongly in Q1 of 2024 (specific data has not been released), with a year-on-year growth of 21%.

Latin American smartphone market share rankings

The specific rankings are as follows:

1. Samsung: 30% market share, down 8% year-on-year
2. Lenovo-Motorola: 16% market share, unchanged year-on-year
3. Xiaomi: 15% market share, a year-on-year increase of 46%
4. Apple: 12% market share, a year-on-year increase of 2%
5. Transsion Group (Itel, Infinix and Tecno): 9% market share, a year-on-year increase of 209%

Report Highlights

Samsung has led Latin America smartphone shipments for the past 51 quarters, thanks to its diversified product portfolio across different price ranges. However, Samsung was the only one of the top five suppliers to see a decline (down 8% year-on-year), due to the rise of Chinese suppliers, which provide consumers with more choices.

TechInsights pointed out that Xiaomi grew by 46% year-on-year, Honor grew by 520% ​​year-on-year, realme grew by 700% year-on-year, OPPO Group grew by 59% year-on-year, Huawei grew by 100% year-on-year, and Transsion Group grew by 209% year-on-year.

Reference

Samsung leads the Latin American smartphone market for 51 consecutive quarters

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