People are less willing to buy high-end phones: iPhone 15 is in trouble, and Apple won’t be able to sell it unless it lowers the price

On July 19, market research organization CIRP released its latest report. In the second quarter of 2024, the iPhone 15 series models accounted for 67% of total iPhone sales in the United States, a slight decrease from 68% in the first quarter. For comparison, the market share of the iPhone 15 series in the United States last quarter was 68%, a decrease of 7 percentage points compared with the iPhone 14 series (75%) in the same period last year. Data shows that iPhone 15 Pro and Pro Max still maintain a certain appeal in the high-end market, but their market share has declined compared with iPhone 15 and Plus. This further confirms that consumers' willingness to purchase high-end models is weakening. The current situation is that as the iteration speed of smartphone hardware updates accelerates, consumers’ high-priced consumption of the latest and best iPhones is decreasing. Other Android manufacturers have also encountered the same problem, and everyone’s replacement cycle has also lengthened. Indisputable fact. Earlier today, Ming-Chi Kuo's latest post stated that although there were rumors of increased iPhone 16 orders from time to time after Apple's Worldwide Developers Conference, the recent earnings calls of two major Apple suppliers (TSMC and Largan Optoelectronics) hinted that iPhone 16 There may not be an increase in orders. “My understanding is that some suppliers are seeing an increase in iPhone 16 orders in the second half of 2024, but from an EMS/assembly perspective, iPhone 16 order numbers have not changed much (about 87 million units) , is still slightly lower than the number of iPhone 15 orders in the second half of last year (about 91 million units). As for the increase in iPhone 16 orders from some suppliers, it may be related to specific reasons within individual industries or components," Guo Mingchi said.

Before 618, Apple slashed the price of iPhone 15 in exchange for sales. However, after stopping this measure, sales immediately suffered a waterloo.

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