In order to earn you 4 yuan, the shared power bank becomes a "thief": the method is quite strange

Seven years ago, Wang Sicong publicly cheated on people in WeChat Moments and said directly that if shared power bank can be successful, he will just eat and drink.

In the past few years, all kinds of people have been collecting debts online.

It’s hard to say whether this shared power bank is considered a success.

Anyway, Monster Charge, the first power bank listed on the market, turned a profit last year, while Wang Sicong’s Panda TV has two meters of grass on its grave.

But then again, the reputation of shared power banks has become increasingly bad in recent years. From the price increase to 4 yuan, and the reputation of an assassin, to being criticized and ran away for 50 miles, it still can't even make it.

In fact, these are all operated by the agent behind the scenes. For example, after you borrow the front foot, the helper hired by the agent will fill the back foot with the power bank; the agent also has pricing power, whether it is 925 an hour or 4 yuan an hour, it is all up to them The final say.

I thought that the agents would have a wonderful life with so many sexy tricks.

Until two days ago, a friend who was engaged in shared power bank chatted with me and criticized me: "It's just making money to earn money from stupid people."

He told me that the reason why there was no widespread bankruptcy was because of this Many people in the industry are "slowly dying".

After chatting for a few cents, I discovered that the water here is really deep.

# The income of 4 yuan per order was turned into a numbers game

He refreshed my knowledge with just one operation.

According to him, there is an almost default unspoken rule in the industry, and that is - stealing orders. As the name suggests, it is to steal the amount of money in an order.

And the three members of the platform, agents and merchants are likely to form a step-by-step ecological chain. You steal from me, I steal from him, the platform steals from agents, and agents steal from merchants.

To give a simple example, for example, I borrowed a power bank from a local power bank and paid NT$30 when I returned it.

At this time, the platform and the agent Lagou agreed that we would share the money 9:1, I will get 3 yuan, and you will get 27 yuan.

However, the agent actually looked at the backend and found that it was only 18 yuan, and the missing 10 yuan was "stolen" by the company without anyone noticing.

A manufacturer admitted to me that almost all companies have the authority to modify the agent backend.

With the move of your fingers, you can make some orders or duration disappear from the background.

The platform can modify an order of 30 yuan to 20 yuan or even less. As a result, 90% of the agent’s income is reduced to 18 yuan, and the platform takes 2 yuan as a share, plus a 10 yuan “tip”.

Unless the agents do nothing all day long and just wait and calculate the time for each customer to borrow and return treasures, it will be difficult to find something fishy.

People in the industry told me that each company may steal some, and those who don’t steal must not get a high share. "If you get a 99% share, you must steal it." "If you get a 95% share, I guess it needs some manipulation."

According to an interview with Aoyi News, some extremely smart companies have even created a "white list" "Function. Agents only need to spend 6,000 yuan to enter the white list where orders will not be stolen.

In order to verify from multiple parties whether this outrageous behavior of treating contract law as toilet paper is true, I also pretended to be a franchise agent and talked to various power bank investment managers.

Although each company told me that it is absolutely impossible, another industry secret they revealed to me actually made me feel that the possibility of stealing orders increased a bit.

Generally speaking, in order to persuade merchants to put their machines, agents must give at least 50% of the revenue to merchants. Some even give 70%-80% in order to grab some spots.

Just when I was feeling pained, the investment manager generously shared a secret with me: you can hide your true income.

In the official backend of a certain agent, there is an entrance to [Cost Management], which is specially used to steal merchant orders. The logic is very similar to that of the platform's order-stealing agents, and the virtual share and order amount can be set in the background.

Although the merchant still shows a 50/50 split, the actual split has already been collected. Some merchants can't even see the share ratio, and that's how much the agent gives.

There is no order details on the merchant interface and many do not even display the share ratio

Moreover, agents bear the main costs in the entire link, such as machine purchase and operation and maintenance, so they steal from merchants, perhaps more than the company. They are much more ruthless. .

Even, I found an order-stealing system specially developed for agents on the Internet, as well as a teaching video to teach agents how to set the number of orders to steal, the probability of stealing orders, and when to steal in the background.

For a total of more than ten yuan, it is possible to just steal one link at a time, layer by layer.

Speaking of this, my outlook has been shattered.

But my friend patted me on the back. The wool comes from the sheep. Many agents fix these things, but in fact they are suffering.

For example, some platforms will sell refurbished machines to agents. Machines that have been eliminated from direct sales will be refurbished and replaced with new shells, and then dumped to the agents. Some machines even dripped water when picked up.

Moreover, the warranty period for most platform machines is only 1 year. If there is a problem with machine maintenance after that, the agent will have to pay for it himself.

So the final outcome of many agents is either to find another "takeover" to take over the business, or to "slowly die", slowly waiting for the machines to die one after another, the power banks to fall off one by one, and the shops to close down one after another. .

My friend said that I was lucky to end up half-dead. Not only do some people make money, they may also have to pay for it.

Because there are various fines waiting for you. For example, on a certain power bank platform, there is something similar to credit points. If you commit an act prohibited by the platform, points will be deducted (but you can get points by buying a machine).

There are many items for deducting points. For example, if you grab other agents’ spots, you will be deducted 0.5 to 2 points, and your turnover will also be deducted.

But my friend told me that the good pits have long been occupied by people who entered the game early. Especially now that the market is so saturated, there are four or five charging cabinets next to a fried rice noodle stall.

If they can't grab a good spot, they may only make one or two yuan per spot a day.

If you take risks to grab meat, once all points are deducted, you will face a fine ranging from 1,000 to 5,000.

# A tough price war at a loss, with a buyout fee of one million

Hearing this, I really wanted to slap the table and say, it’s a scam, it’s too scam, I’m quitting.

So, the various small operations of large companies have forced many agents to simply take another path, that is, to do their own OEM. Find the source factory to supply power banks and create a new brand. This is why we can always find all kinds of pheasant brands that we have never seen before.

The interviewees themselves, including many of their friends, eventually took the OEM route.

But after working for a while, he found that it was difficult for them to compete in the face of big brands, and a large number of small OEM owners fell down every year.

You can’t even find a report counting their deaths. This existence with a market share of only single digits fell so quietly.

In order to survive longer, small manufacturers have to think of various tricks.

Some people resort to tricks to save themselves, such as borrowing power bank to smoke Moutai; some people directly compete on price, big brands charge 4 yuan an hour, but they only need 1 yuan.

But more people can only pay a sum of money to the merchant to let the store only put their own charging cabinet. This money is called a buyout fee in the industry.

In order to grab good resources, the price of buyout fee can reach millions.

My friend contacted the Nanning Railway Station Exclusive before. His bid was 2.8 million yuan, but the final transaction was more than 3 million yuan.

Of course, there are also some people who just quit because they can’t win. They gave up the entire domestic market and turned around to dig out the steel coins in the pockets of foreigners.

考えてみれば当然ですが、外国人も携帯電話を使うのでバッテリーの不安もあるはずです。東南アジア、シンガポール、さらにはヨーロッパの人々もすでにそれを行っています。

しかし、友達と連絡を取り合うだけで海外に行く「金を掘る人々」は、すでに「死んで」久しいのです。

メーカーが出て行っても、カットできるのは「ネギ」だけです。海外での宝物の紛失率は依然として高く、東南アジアなどに行くと、現地の人が直接ゼロ元で買い取ってくれます。海外は今のところうまくいっていないようです。ただ、あるグループが死ぬと、すぐに別のグループがやって来てしまう人が後を絶ちません。

上記の操作から判断すると、Sicong は正しいかもしれないと思われます。投資マネージャーとパワーバンク工場を除いて、この業界を称賛する人は誰もおらず、消費者は彼らを暗殺者と呼び、代理店は彼らを悪者と呼び、小規模のOEMは閉鎖を待っています。

#「将来はみんな美団に食べられてしまうと思います」

美団消滅後、業界全体の状況も不安が増しています。

2022年、この超巨大企業は正式に終焉を迎え、指導者全員がしっかりと着席した中、彼は強引に穴を開けて座り込みました。

美団がこれほど急速に拡大できた理由は、商人が断れない条件を作ったからです。

私の友人は言いました：「MeituanのBDが店に来て、私のMeituanモバイルバッテリーを使用するなら、ストリームをプッシュできますと直接言いました

いわゆるプッシュとは、ショップの缶にモバイルバッテリーを入れることを意味します。」 Meituan での露出と売上が増加し、ホテルは HOS スコア (ホテル運営能力の評価) を向上させることができます。

これは販売者にとって確実なチャンスです。 Meituan から少額のお金を稼ぐだけでなく、無料のトラフィックを獲得できることに異論を唱える人はほとんどいないでしょう。

そこで、私がエージェントになりたいけど店舗のリソースがないと恥ずかしそうに言うと、美団のスタッフは胸をなでながら冷静にこう答えました。「あなたのスポットの半分を契約します、絶対に問題ありません」。

そして、私に自慢するために、商人たちが自ら私のところにやって来ました。

その一方で、他のいくつかのブランドは私を励まし、お金を稼ぐためには自分自身に頼らなければならないと言ったり、買い物を手伝ってくれるチームを連れてくることはできるが、食費と宿泊費は私が負担しなければならないと言ったりしました。

ここから、Meituan の存在とバグの多さを感じることができます。

そんな大手メーカーを前に、友人は「将来はみんな美団に食べられてしまうと思うよ」と悲観的でした

もちろん、上場して利益を出せるメーカーはまだありますが、そしてそれを利用して大金を稼ぐエージェントもいます。

友人は、買収手数料は高いけど、景勝地や駅など良い場所を掴めば、これから富が得られるかも知れないと言ってました。彼の周囲には、景勝地にある独占スポットを頼りに、借金まみれから1年以内に車と家を購入した人がいる。

しかし、パワーバンク業界は地球の一極にある氷山のようなもので、私たちが目にできる成功事例は多くの場合海の一角にすぎません。

山の頂上に登ることに成功し、大金を稼いだ人もいます。

しかし、体力を使い果たしても海面まで泳げない人が増え、最終的に大多数が氷山の下に沈んでしまいました。そして、彼らが落ちた後、すぐに次のバッチが入ってきます。

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