The replacement cycle of iPhone users is getting longer and longer: 71% of users have used it for more than 2 years! Don’t buy Android, buy Apple because it’s more durable

News on July 11, the latest report given by the research organization CIRP today shows that as the replacement cycle slows down, Apple users are holding on to their devices for longer and longer. The report stated that in the past 12 months, at least 71% of iPhone users and 68% of Mac users said their old devices were more than two years old. Why does this happen? The outbreak of the COVID-19 epidemic has affected consumer behavior, such as the surge in demand for telecommuting and online education in the early stages, coupled with the subsequent economic uncertainty, causing a large number of consumers to become more cautious about changing phones, and they are more Willing to continue using existing equipment rather than purchasing new equipment. In addition, new machines "squeeze toothpaste", improvements in equipment durability and reliability, and changes in user needs have all lengthened the replacement cycle. It is worth mentioning that the research organization TechInsights predicts that the global smartphone replacement cycle will continue to lengthen to 51 months, the longest in history, in 2023. Chinese consumers will replace it more frequently, but it will also exceed 40 months. The slowdown in user replacement rates will intensify the already fierce market competition. The popularity of Apple also illustrates the change in people's consumption concepts. They need a mobile phone that can be used for a longer period of time, rather than one that can be replaced. of faster phones. Experts also bluntly said that people originally buy mobile phones with the expectation that they will be used for three to four years or even longer, so they will pay more attention to whether the mobile phone is easy to use and durable enough, and are willing to bear a higher price for this, so in this way Against the backdrop of the epidemic, many people prefer Apple over Android (too fast updates, too fast price cuts, etc.). In an increasingly saturated market, mobile phone manufacturers are also trying their best to make their products better and sell them more expensively in order to gain more profits. As a result of the "two-way rush" between consumers and manufacturers, consumers can no longer find reasons to replace their phones, and the replacement cycle continues to lengthen.

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