Qualcomm Snapdragon performance is getting better and better! There are fewer and fewer gaming phones

Before the large-scale release of smartphones, mobile phone brands were in full bloom, including clamshell, rotating, candybar, music, and video. Mobile phones of various brands filled the streets and alleys. Immature products will derive "weird" versions, which will continue to iterate rapidly in the fiercely competitive market, and have evolved to the current "nothing new" full-screen mobile phones, but the sameness just proves the maturity of smartphones. Is it necessary to create a mobile phone targeting a certain type of audience? This is the gaming phone that is specially optimized for mobile games that we are going to talk about today.

The gaming phone brand is gradually declining

Background:

Due to the large manufacturing process, high power consumption and severe heat generation of the flagship processor at that time, the space of the smartphone was limited, resulting in low frequency and lag. In order to ensure smoothness, gaming phones have added heat dissipation materials and space, and added e-sports attributes such as mobile phone shoulder button light strips, resulting in the overall thickness of the phone.

Contradiction:

However, with the advancement of processor technology, the performance of ordinary mobile phones has been close to that of gaming phones, and they have more advantages in terms of feel and imaging. Therefore, the significance of the existence of gaming phones has been questioned.

Market feedback:

In 2020, domestic gaming mobile phone shipments were only 1.6 million to 1.7 million units, which is far lower than the first sales of conventional popular models. From 2021 to September 2022, gaming mobile phone sales dropped by nearly 40% year-on-year.

Current situation:

Xiaomi has stopped the form of gaming phones, and Red Magic and ROG have become the only remaining normal iterative brands. As the mobile phone market shrinks, the living space of gaming phones has further shrunk.

The stronger the performance, the weaker the gaming phone is

Innovation is endless

The innovation of gaming phones in terms of form and function is still worthy of recognition, and changes are made at all costs to solve the pain points of players:

• Four-finger operation : Shoulder keys and screen pressure-sensitive operation
• Cooling: Active cooling fan
• Charging: Back case magnetic charging
• Software: Game center, providing interesting features

Performance narrowing

It is foreseeable that the performance of processors will continue to increase, and the performance gap between ordinary mobile phones and gaming phones will gradually narrow. Consumers tend to purchase "conventional" mobile phones, and the market share of gaming mobile phones may decline.

Change thinking

Game phone manufacturers should change their operating ideas and not rely on game phones for survival:

• Accessory manufacturing: Game phone manufacturers’ accessories have high practical value, such as Black Shark’s cooling back clip
• Cloud Games: The rise of cloud games has provided gaming mobile phone manufacturers with a way to break through, no longer relying on the performance of the device itself

  

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