How can fashionable AIGC marketers achieve a win-win situation between "lizi" and "face"?

Innovation and Security of AIGC Technology in the Marketing Field

In the past year, AI technology has set off a wave of change in all walks of life. The marketing circle, which has always been “fashionable”, was the first to embrace AIGC technology.

Relevant data shows that in 2023, nearly half of my country's advertisers will apply AIGC technology in online marketing activities, and more than 90% of these applications focus on content creation and creative development. This new technology-driven advertising and marketing model is gradually taking shape, bringing more possibilities for advertisers to reduce costs and increase efficiency.

However, while AIGC technology is making great strides in the marketing field, it also comes with many challenges. For example, AIGC technology may cause content risks when generating marketing materials, and heavily invested marketing activities may accidentally serve as a wedding dress for illegal products.

So, how can AIGC marketers balance creativity and safety in creating content? In the fifth episode of "AIGC Experience School", you may be able to find the answer.

The "AIGC Experience Party" video program is jointly launched by Volcano Engine, NVIDIA, this website and CMO CLUB, bringing together many professionals in the marketing field to discuss the application, thinking and practice of AIGC technology.

In this episode, two industry senior guests will provide an in-depth analysis of AIGC’s innovation and security issues in the marketing field, and share how to achieve sustained growth and steady development of business amid changes.

Live broadcast time: July 17, 19:00-19:40
Live broadcast theme: Creativity is king, safety comes first, AIGC’s two-front battle

The fifth episode invited two important guests, namely Volcano Zhang Jianyang, head of engine content security and risk control, and He Kun, senior manager of NVIDIA’s enterprise developer community.
Preview exciting content
Currently, AIGC technology is gradually becoming an indispensable part of corporate marketing.
It can help marketers create imaginative marketing materials at an unprecedented speed. Simply enter a few keywords or prompt words to automatically generate attractive marketing copy, pictures, and marketing videos in a short time.
However, AIGC technology is not impeccable. The illusion of large models makes the output results not completely controllable, resulting in various potential risks in marketing content. Once such low-quality marketing content is widely disseminated, it will not only damage the brand image, but may also erode consumers' trust in the brand.
On the other hand, in order to effectively convert target users, companies often invest heavily in various marketing activities, such as newcomer rewards, task rewards, etc., in order to increase user stickiness. However, these tempting reward mechanisms may also become "fat meat" in the eyes of black industry. They will use loopholes to cheat and take the company's marketing funds for themselves.
How to avoid large language models gibbering? How to ensure the quality and safety of content created by AIGC? How to avoid marketing activities becoming illegal cash machines?
Faced with these "old and difficult" problems in the marketing field, the fifth issue of "AIGC Experience School" will answer them one by one.
Live broadcast registration
On July 17th at 7pm, come to the live broadcast room to watch "Creativity is king, safety comes first, AIGC marketers' two-front battle", scan the QR code to register.

Review of the last issue

In the fourth live broadcast of "AIGC Experience Party", Liu Chenchen, the head of the insights product of the Volcano Engine live broadcast, and Liang Zheng, the head of the sales assistant product of the Volcano Engine, focused on "Retaining users, how AIGC uses personalization "Improve conversion rate?" was discussed.

AIGC in e-commerce live broadcast

Liu Chenchen, head of Volcano Engine’s live broadcast insight product, demonstrated the innovative application of Volcano Engine’s AI technology in the field of e-commerce live broadcast with a case study of AI assisting live broadcast room operations:

1. Utilization Speech and natural language processing technology can identify the intent of the anchor’s explanation and improve the efficiency of live broadcast review.
2. Use a large generative model to generate words that fit the live broadcast style and reduce the preparation pressure of the host.
3. Identify inappropriate expressions in real time to avoid risks in the live broadcast room.
4. Automatically identify the key information of the video and quickly generate attractive video slices for marketing promotion.

AIGC in B-side business

Liang Zhengze, product manager of Volcano Engine Sales Assistant, explained the practical application and advantages of Volcano Engine Sales Assistant in B-side business:

1. Create sales copilot for "sales" roles in different industries, providing solutions at the model, engineering, and product levels.
2. Use large models to provide customer insights, intelligently recommend product solutions, and improve the professional capabilities of sales staff.
3. Automatically create invitations, generate follow-up strategy suggestions, automatically prepare sales materials, reduce the burden on sales staff, and improve sales efficiency and performance.

The fourth issue review viewing address: https://vtizr.xetlk.com/s/7CjTy (or identify the QR code below).

1. Reward Questionnaire

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3. Click this link to participate in the questionnaire.

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