Overview of global smartphone sales in Q2 2024: Samsung, Apple, Xiaomi top three, Huawei still needs to work harder

On July 15th, the latest report from the research organization Counterpoint Research showed that global smartphone sales increased by 6% year-on-year in the second quarter of 2024, setting the highest year-on-year growth rate in three years. The report shows that Samsung continues to rank first in global mobile phone sales, with a share of 20%, a year-on-year increase of 5%, followed by Apple, with a share of 16%, a year-on-year decrease of 1%.

Top five smartphone brands market share

1. Samsung (22%)
2. Apple (19%)
3. Xiaomi (14%)
4. vivo (8%)
5. OPPO (8%)

Market Trends

• The market share of the top five brands declined year-on-year, mainly affected by Huawei and Honor.
• The top ten brands account for about 90% of the market share, indicating fierce competition in the market.

The reason for the slowdown in growth

• The replacement cycle is extended (more than 50 months).
• Mobile phone innovation is insufficient and lacks motivation to replace it.

  

  From this perspective, Xiaomi mobile phones are already the number one Chinese manufacturer.

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