Times are tough! The total TV shipments of the four major foreign companies in the first half of the year were not as good as those of Huawei alone.

According to the latest data released by Luotu Technology, in the first half of 2024, the overall performance of the TV market in mainland China declined slightly. The total shipments of branded sets were 16.39 million units, a decrease of 4.2% compared to the same period in 2023. , hitting a new low in the past decade. In this market, Hisense, Xiaomi, TCL, Skyworth, Changhong, Huawei, Konka, Haier and their sub-brands constitute the top eight brands in the Chinese TV market. Their total shipments reached 15.57 million units, occupying the entire The market share is 95.0%, showing the dominant position of local brands in the Chinese TV market.

1. Shipments of foreign brands such as Sony, Samsung, Sharp and Philips declined

At the same time, the total shipments of the four major foreign brands, Sony, Samsung, Sharp and Philips, in the first half of the year were less than 60% million units, a decrease of 19.5% compared with the same period last year.

2. The market share of foreign brands is sluggish

The total market share of these foreign brands is less than 4%, and they have been on the edge of the market for a long time, which is in sharp contrast to the market share of local brands.

It is worth noting that Huawei’s smart screen shipments in the first half of the year were approximately 700,000 units. This number exceeded the combined shipments of the four major foreign brands (note: bold required) and was more than them. 100,000 units. Although compared with the shipments of the four major first-tier brands Hisense, Xiaomi, TCL and Skyworth (note: bold required) in the first half of the year, which were about 3 million units each, Huawei still lags behind, but compared with Changhong, Haier, Konka ( Note: Bold required) Compared with other traditional second-tier brands, Huawei's shipments are already comparable to them.

From the perspective of data analysis, the situation of foreign TV brands in the domestic market seems to be getting increasingly difficult. In fact, domestic consumers' demand for TVs is now relatively low. Except for a few manufacturers, most manufacturers are having a hard time surviving.

The above is the detailed content of Times are tough! The total TV shipments of the four major foreign companies in the first half of the year were not as good as those of Huawei alone.. For more information, please follow other related articles on the PHP Chinese website!