This time, let's take a 'not too serious” approach and talk about serious privacy

If someone asks which advertisement in the technology field is more out-of-the-box recently, I think Apple’s cross-border promotion with comedian Yue Yunpeng must be one of them. When Xiao Yueyue appears on Apple's official website with the promotional copy "Strive to keep personal information safe, it's very iPhone", it always gives people a less serious and misplaced sense of surprise. No wonder some netizens comment that "It's crazy, I saw Xiao Yueyue on Apple's official website."

This time Apple and Yue Yunpeng shot two commercials to promote privacy protection, telling about several privacy protection features of the iPhone: automatic strong passwords, Safari private browsing, and Face ID. With the help of these features, We can also use the iPhone in our hands more safely.

Use "Automatic Strong Password" to let your phone help you remember complex and secure passwords

Apple's first commercial tells the story of Yue Yunpeng "memorizing account passwords" through cross talk. Currently we need various Internet services, and some people may use their strong memory to remember complex passwords on multiple different platforms. But more people will still use the same password on different platforms, or simply set the password to "88888888", "00000000", etc.

This is obviously not safe enough. And if you are using an Apple device, you may wish to use the automatic strong password function to directly generate a complex and secure password when registering for Internet services. When we use an iPhone, iPad or Mac to create a new Internet account, the phone will automatically pop up a corresponding prompt asking us whether we need to automatically generate a more secure password. It is a complex set of passwords covering upper and lower case, numbers and punctuation, and Apple devices help us automatically record it and save it in our accounts with the help of iCloud. Whether you use an iPhone, iPad or Mac, you can directly retrieve this complex password and complete the login.

Create strong passwords

In addition to "automatic strong passwords", iPhone can also help us directly record passwords that have been entered before. When we enter the corresponding page and enter the password, we will see the corresponding prompt. At this time, click directly to complete filling in the password.

If you upgrade your device to iOS 18, iPadOS 18 or macOS Sequoia, you can also view all passwords saved on the device through the device's built-in Password App. Additionally, the Password App notifies us when our passwords are compromised, so we can protect our privacy with stronger passwords.

Just like in the advertisement, maybe we cannot recite a large number of passwords containing uppercase and lowercase letters + numbers + special characters. At critical moments, we still need a tool similar to a "password book". Fortunately, Apple has prepared a password pad for us that exists in the mobile phone, and we do not need to flip through it, but can call it directly when needed, and the whole process is smooth and smooth.

Make good use of Safari's "Incognito Browsing"

The second commercial talks about a common issue we talk about: data tracking.

Using browser cookies and other data, advertisers can accurately understand what content the current user has browsed so that they can accurately deliver ads. This is also what some people often say, "I just searched for XX, and then... "I saw XX's advertisement".

To solve this problem, Safari browser has introduced intelligent anti-tracking feature, which works by understanding which trackers are used to track users, and then immediately isolate and clear the tracking data they try to store on the user’s device. Additionally, this technology also leverages machine learning and operates entirely on-device, so no user browsing history information is shared with Apple.

It is understood that when we use the Safari browser, Safari will limit the amount of data collected by the search engine, and when searching for content, Safari will only send the minimum information required to complete the web search to the third-party search engine to ensure that we search information will not be misused.

Safari’s "Incognito Browsing" feature

Of course, what I prefer is Safari’s “Incognito Browsing” function. It's the equivalent of adding another lock inside Safari. The private browsing window is locked by default, so users can only unlock browsing through their Face ID, Touch ID or password. This way, even if someone gets our phone and opens the Safari browser without knowing the password, It is also impossible to view the content of web pages in private browsing mode.

Now "Incognito Browsing" has become my default function when using Safari. Although I need to unlock it again after opening the Safari browser, it also prevents others from viewing the mobile browser, which is also very helpful for privacy protection. .

About privacy protection Apple has also done a lot

In the new iPhone privacy protection page, Apple also introduced more privacy protection features about iPhone. For example, many people hide some private photos so that they are not visible in the gallery. These photos collected in the "Hidden" album are all locked by default and need to be unlocked to view them. This is also a new way to protect privacy. Way.

As for Face ID starting from iPhone X, it is equally simple and secure. Apple officials stated that Face ID data is not only encrypted, but also stored independently in a local secure area of ​​​​the iPhone, which is inaccessible even to Apple and iOS. And you can confidently log in to your account, verify your identity, make payments, and more just by looking at the screen.

Written at the end

Nowadays, privacy security has become the focus of everyone's attention. Everyone hopes that their personal privacy information will be protected and not abused by some third parties.

And Apple has always regarded privacy protection as its core value, and there is this sentence on the official website:

"Privacy is everyone's basic right, and it is also one of our core values. Therefore, we The concept of designing products and services is to protect privacy, and we firmly believe that this is real innovation. This time, Apple once again expressed its emphasis on privacy and security through two commercials, and also used Xiao Yueyue as a public. The popular image has made more people aware of the need to protect privacy.

Privacy is a serious matter, but why not let us understand the importance of privacy protection in a less serious way.

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