Will Douyin not be pushed at 12 o'clock? What are the rules for pushing videos on Douyin?

On Douyin platform, creators are eager to release videos at the best time period to gain maximum exposure. There has been widespread discussion as to whether 12 o'clock is the ideal time to post Douyin videos. PHP editor Baicao delved into this issue, analyzed Douyin video push rules, and provided you with a comprehensive answer. This article will analyze in detail the key factors that affect push effects, help you optimize your publishing strategy, and increase video exposure.

1. Will Douyin not be pushed at 12 o’clock?

First of all, we need to make it clear: Douyin’s push mechanism does not determine whether to push based on the release time. Douyin’s push algorithm is mainly based on user interaction with content, such as likes, comments, shares, etc. Therefore, no matter when you choose to publish a Douyin video, as long as the content is of high quality and has the potential to attract user interaction, you will have the opportunity to be recommended to more users.

Of course, the release time will also affect the push effect to a certain extent. Generally speaking, Douyin users are more active in the evening and during rest time, and content posted during this time may gain more exposure. But it doesn’t mean that the time of 12 o’clock is definitely not suitable for release. If you can create timely, unique and interesting content, it is possible to attract users' attention even if it is published at 12 o'clock.

2. What are the rules for pushing audio and video on Douyin?

Douyin’s push rules are mainly based on the following aspects:

1. Content quality: Douyin gives priority to recommending high-quality, highly creative, and highly interesting content. Therefore, creating unique and engaging content is key to getting recommendations.

2. User interaction: Douyin will give priority to recommending content that resonates with users and stimulates user interaction. This means that your video needs to be attractive enough for users to like, comment and share it.

3. Account weight: Douyin will give the account a certain weight based on the account’s activity, work quality, number of fans and other factors. Accounts with higher weights are more likely to recommend their works to more users.

4. Timeliness: Douyin will give priority to recommending content that is timely and in line with current hot topics. Therefore, grasping current hot topics and creating time-sensitive content can also improve the push effect.

5. Personalized recommendations: Douyin will recommend content to users based on their interests, behaviors and other characteristics. Therefore, understanding and grasping the interests of the target audience will help improve the effectiveness of push.

TikTok at 12 o’clock will not directly affect the push effect. The key to better recommendations is to create high-quality, engaging content that captures current issues, and to understand and capture the interests of your target audience. As long as you can create content that meets these conditions, you will have a chance to get good exposure and attention on the Douyin platform no matter when you publish it.

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