How to measure the reading volume of Xiaohongshu topics? How to calculate topic reading volume?

The reading volume of Xiaohongshu topic has attracted much attention. This article explores this hot issue in depth. How to interpret the reading volume of Xiaohongshu topics? PHP editor Baicao will help you understand how to view and calculate topic reading volume, bringing a comprehensive analysis.

1. How to measure the reading volume of Xiaohongshu topics?

1. Check in Xiaohongshu APP

First of all, we can check the topic reading volume in Xiaohongshu APP. When we enter a topic page in the Xiaohongshu APP, we can see the reading volume of the topic. Usually, the reading volume is displayed in "10,000" units, such as "1 million readings".

You can also check the popular notes under the topic to know which content is more popular.

2. Check the Xiaohongshu web version

In addition to checking the topic reading volume in the APP, we can also check it on the Xiaohongshu web version. On the web version of Xiaohongshu, after entering the topic page, you can also see the reading volume of the topic. The display method of the web version is similar to that in the APP, with "10,000" as the unit.

3. Check with third-party tools

Currently, there are some third-party tools on the market that can check the reading volume of Xiaohongshu topics. These tools usually require users to provide Xiaohongshu account information in order to query the topic reading volume. However, it should be noted that there may be certain risks in using third-party tools, and it is recommended to choose carefully.

2. How to calculate the reading volume of Xiaohongshu topics?

1. Algorithm principle

The calculation principle of Xiaohongshu topic reading volume is relatively complex and involves multiple factors. It mainly includes interactive behaviors such as user browsing, likes, and comments. Generally speaking, when users read topic content on Xiaohongshu, their reading behavior will be captured by the algorithm, and then included in the amount of topic reading.

2. Calculation method of reading volume

The calculation method of Xiaohongshu topic reading volume is as follows:

(1) User browsing: The user opens the topic page on Xiaohongshu APP or web version and browses the topic Notes taken, this part of the reading behavior will be counted into the topic reading amount.

(2) User likes: Users like the notes under the topic. Like behavior will also affect the calculation of topic reading volume.

(3) User comments: Users post comments under the topic, and the comment behavior will also be captured by the algorithm and counted in the topic reading volume.

(4) Communication effect: The spread of topics among users will also affect reading volume. When users share topics on other platforms or social media, attracting more people's attention, the reading volume of the topic will increase accordingly.

3. Notes

It should be noted that the reading volume of Xiaohongshu topics is not updated in real time, and there may be a certain time delay. Reading volume is only a reference indicator and cannot fully represent the actual influence of the topic. What is really valuable is the high-quality content under the topic and the interactive behavior of users.

Xiaohongshu topic reading volume is an important indicator to measure the popularity of a topic, but it is not the only criterion. When we focus on topic reading volume, we also need to pay more attention to the content quality and user interaction under the topic.

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