Apple’s broken price promotion works! iPhone shipments rebounded in China in May: a 40% increase

According to news on June 29, since the launch of the iPhone 15 series, Apple’s performance in the global mobile phone market has been significantly weak, especially in China. Since the Lunar New Year, the price of iPhone has been reduced many times in the domestic market. During the recent 618 promotion, the price dropped to an all-time low, with the highest official price reduction reaching 2,350 yuan. Judging from the current data, Apple's ruthless price cuts have already worked.

Based on statistical data from the China Academy of Information and Communications Technology, Apple’s domestic iPhone shipments increased by 40% in May this year, continuing the rebound momentum in April.

According to the Academy of Information and Communications Technology’s recent announcement, China’s foreign brand mobile phone shipments increased to 5.028 million units in May from 3.603 million units in the same period last year, an increase of 1.425 million units.

1. Although the data does not explicitly mention Apple, it dominates the foreign brand mobile phone market, and its shipment growth is largely attributed to Apple's performance.

2. So far, Apple has surged for two consecutive months, after domestic shipments increased by 52% in April, thanks to official promotional price cuts.
3. Behind the price reduction strategy is the reality that Apple is facing fierce competition in the Chinese market, especially after Huawei’s return, which has dealt a huge blow to the high-end iPhone market.

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