Zhao Ming: Honor's on-device AI is ahead of Apple

According to news on June 27, Honor CEO Zhao Ming said in his speech at MWC Shanghai that Honor continues to deepen its efforts in the field of device-side AI and leads platform-level AI technology and multi-modal human-computer interaction. He also said that Honor’s overall device-side AI is ahead of Apple’s, and Apple’s AI strategy follows Honor’s four-layer AI strategic architecture. Public information shows that Honor’s exploration of mobile phone AI can be traced back to 2016, when Honor’s first AI phone was equipped with the MagicLive smart system, which brought new interactions and was committed to becoming users’ personal butler in all aspects of entertainment, work, shopping, and travel. In 2022, Honor launched platform-level AI to make integrated machine decisions on consumer habits based on location and time, such as the AI-enabled full-scenario operating system MagicOS, which features smart interconnection, smart services, privacy security, and smooth performance. Four aspects bring a new upgraded experience to consumers. Zhao Ming believes that the reason why Honor adheres to the on-device AI strategy is because on-device AI has natural advantages in empowering individuals. First, it can learn real user data, and in addition, it can achieve real-time user perception, including geographical location, body Indicators and multi-modal voice and eye interaction, while the client and side are online 24 hours a day, with powerful computing power. More importantly, on-device AI has better privacy protection functions. On-device intelligence is the right direction and strategy for mobile phone manufacturers to develop AI. Zhao Ming emphasized that Honor continues to build core technical capabilities in device-side AI, and these values ​​will be slowly released over time. Apple’s “joining the Honor platform-level AI camp” has also strengthened Honor’s own device-side AI route. It is worth noting that Zhao Ming also mentioned Apple. He said that Apple has quick response capabilities and self-correction capabilities, and is a respectable company and opponent. Honor hopes to work hard to come up with better things of its own. Use innovation to challenge Apple.

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