Honor Zhao Ming said that other small foldables lack imagination and are unique enough that there will be no 'little waste'

On May 27, in a media group interview after the Honor 200 series new machine launch conference, Honor CEO Zhao Ming once again talked about the upcoming new Honor foldable products. He said that why several brand manufacturers have given up on the evolution and development path of Xiaozhe is because they have not fully demonstrated the characteristics and advantages of Xiaozhe.

Some media asked that many manufacturers have given up on small discount products this year. I would like to ask Honor how it views the positioning of small discount products?

In this regard, Zhao Ming said bluntly, "What other distinctive characteristics can Xiaozhe have that can be explored, and how to present more special value? I think many times it is Without imagination, value mining is not enough.”

Zhao Ming emphasized, “To make a unique and distinctive value proposition, Honor will do something different from others in many areas, and you will find more and more. People follow us, and this time we are thinking and imagining our solutions for Xiaozhe along this logic."

As early as the 2024 MWC World Mobile Communications Conference held in February this year, Zhao Ming once revealed that Honor is preparing for the release of the Flip small folding phone and has entered the final stage internally.

Subsequently, in the group interview after Honor’s spring flagship new product launch conference on March 18, the media asked about the small fold again. This time, Zhao Ming once again confirmed that the Flip small folding phone will be released soon. The news once topped the digital headlines list, which shows everyone's attention to this new product.

On May 13, some media exclusively exposed Honor’s supply chain information, which #revealed that Honor will release a small foldable device with the largest external screen, which aroused widespread discussion. It is reported that the biggest attraction of Honor’s first Flip is that it will be equipped with the largest external screen in the history of the industry, which greatly improves the utilization of the external screen. A week later, another blogger exposed the outer screen case of the Honor Xiao Fold. The entire outer screen case only has a frame, further confirming the core configuration of the Xiao Fold’s ultra-large outer screen.

Judging from past products, the external screen has always been one of the unique symbols of the small folding mobile phone category. However, the external screen size of almost all small folding mobile phones on the market is too small, and the software adaptation is poor, resulting in a low actual utilization rate by users. The greater role is decoration, and the practicality is very poor.

Guess the appearance of the Honor Flip Flip

The core significance of the Honor Flip Flip equipped with the largest external screen in the industry is to make the external screen truly usable. Appearance pictures exposed online show that the size of the Honor Flip small folding external screen is almost half of the entire body, making it the largest among known small folding devices and far exceeding existing products. The larger the screen size, the more software that can be adapted to the external screen, and the greater the practicality.

Although there is no definite news yet, we guess that the Honor Flip will do well with this largest external screen. It will not only have many unprecedented revolutionary new functions, but also provide a very rich third-party screen. Third-party adaptation software.

For example, we commonly use WeChat, Weibo, Douyin, Alipay, Amap, etc. Not surprisingly, its interaction mode will also usher in innovation, allowing the external screen to truly become the "second home screen" of the mobile phone, solving in one fell swoop the pain point of low practical value of the external screens of small folding mobile phones in the past.

Thickness Comparison Chart of Small Folding Mobile Phones

More importantly, in the past, small folding mobile phones had poor battery life, obvious creases, weak hinges, and easy damage. The pain points make many users scoff. Honor has Qinghai battery technology, high-strength panel glass technology, and excellent hinge design technology. These technologies can empower the Honor Flip to eliminate long-standing user pain points and stubborn problems.

It is not difficult to guess that the Honor Flip will bring more surprises in terms of thickness, while taking into account thinness, lightness and battery life, and improving durability. It is expected to change the inherent "beautiful little waste" of small folding mobile phones. cognition. As for the final product pricing, if nothing else happens, Honor will set off a new wave of popularization of small foldables.

Glory Folding Name Guess Picture

Data from the authoritative data agency IDC shows that, driven by Honor Magic V2 and other folding screen family products, the share of Honor folding screen mobile phones has increased by as much as 675.4% year-on-year since last year. In view of Honor’s achievements and results in the folding track, we also have reason to believe that the Honor Flip will be the strongest small folding phone in the industry, completely subverting everyone’s understanding of small folding phones.

Judging from official comments and various revelations, the release time of Honor Flip will be officially released in the near future. By then, it will compete directly with competing products such as Huawei Pocket 2. We will wait and see who is better.

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