Counterpoint: 618 mobile phone sales increased by 6.8% year-on-year, Huawei became the biggest winner

Technology News (Author/Yu Lei) On June 25, Counterpoint today released a data analysis report on smartphones during the 618 promotion period. Data shows that the price discounts provided by most mobile phone manufacturers this year are similar to last year. During this year's 618, smartphone sales increased 6.8% year-on-year. In terms of specific brands, Huawei has become the biggest winner, with sales increasing 42.4% year-on-year, and its new 5G products continue to sell well. Vivo and Xiaomi also performed better, both achieving double-digit year-on-year growth compared to last year. Compared to 2023, Apple's sales increased 2.7% year-over-year, thanks to stronger promotions and one more week of promotional pricing than last year.

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