Dongcha’s 25th Anniversary and Brand Renewal Conference: Leading a new chapter in the camellia oil industry

On June 23, Dongcha’s 25th anniversary and brand refresh conference with the theme of “Purity and Boundless Rebirth” was grandly held in Shanghai. This press conference is not only a review of the glorious history of the Dongcha brand, but also a prospect and guidance for the future development direction of the camellia oil industry. At the press conference, Dongcha took the brand refresh as an opportunity to launch the new "Mountain·Jiyue", "Water·Runyue" and "Camellia·Baoyue Gilded" camellia oil series, and also unveiled two new personal care products. The brands Meiqi and VitalVibe have opened a new chapter in the camellia oil industry. Dongcha, as the leading brand in China's camellia oil industry, has always been committed to providing consumers with pure and nutritious camellia oil. It also actively explores the diversified development of the Camellia oleifera industry and contributes to the continued prosperity of the industry.

Camellia oil, as one of the traditional Chinese edible oils, has a long history and profound cultural heritage. Its unique nutritional value and health concept are deeply loved and respected by Chinese people. As a leader in the camellia oil industry, Dongcha has always insisted on making only pure camellia oil since its establishment, and strictly controls the source of raw materials and production technology to ensure that every drop of camellia oil reaches the highest quality standards. This persistent pursuit of quality not only wins the trust and reputation of consumers, but also sets a benchmark for the development of the camellia oil industry.

At the press conference, Dongcha Chairman Quan Yijun reviewed the company’s 25 years of development. From the arduous exploration in the early days to today's industry leader, Dongcha has always adhered to its original aspirations, continued to innovate, and is committed to providing consumers with better products and services. At the same time, he also deeply realized that the development of the camellia oil industry cannot be separated from the support and attention of all sectors of society. Therefore, Dongcha will continue to adhere to the business philosophy of "integrity, innovation, and win-win" and work with all parties to jointly promote the prosperity and development of the camellia oil industry.

(Quan Yijun, Chairman of Zhejiang Oriental Tea Technology Co., Ltd.)

With the continuous improvement of consumers’ health awareness, camellia oil, as a healthy and nutritious edible oil, is gradually gaining more and more attention. attention and favor. However, compared with many edible oil brands, camellia oil is still a niche product. In this regard, Dongcha Chairman Quan Yijun said that they will actively promote the camellia oil culture, popularize the nutritional value and health concepts of camellia oil, and let more people understand and love camellia oil. At the same time, they will also increase their research and development efforts to launch more camellia oil products that meet consumer needs and meet the diverse needs of the market.

Dongcha explores the diversified development of the Camellia oleifera industry, and innovation drives the industry to new heights

Explores the diversified development of the Camellia oleifera industry. Camellia oleifera is a widely used plant resource. It can not only produce camellia oil, but also extract tea meal, tea saponin, tea seed shell and other by-products. These by-products have broad application prospects and market potential, and can inject new vitality into the development of the Camellia oleifera industry. Dongcha insists on developing new productivity in the camellia oleifera industry, and continuously improves the added value and market competitiveness of the camellia oleifera industry through technological innovation and industrial upgrading.

Dongcha’s scientific production leads a new benchmark in the camellia oil industry

At the event, Dongcha Chairman Quan Yijun said that Dongcha has introduced advanced cold pressing and refining processes to ensure that camellia oil remains pure during the extraction process. and nutrition. At the same time, they have also improved production efficiency and product quality with the help of advanced production equipment and technical means. These scientific production measures not only provide consumers with a better product experience, but also set a new benchmark for the development of the camellia oil industry.

Dongcha fine chemicals and design innovation to maximize product value

Focus on the combination of fine chemicals and design. Through fine chemical technology, camellia oil is deeply processed and purified to enhance the nutritional value and health functions of the product. At the same time, in order to allow consumers to enjoy the delicious food while also feeling the unique charm of the brand, and to innovate in product appearance design and packaging, Dongcha not only makes full use of the main product resource of camellia oil, but also deeply explores tea meal. , tea saponin, tea seed shell and other by-products’ application value. These by-products are widely used in cosmetics, detergents, pesticides and other fields, injecting new impetus into the development of the Camellia oleifera industry.

Dongcha practices green planting and promotes sustainable development

Focus on ecological protection and sustainable development. An organic camellia seed planting base has been established, using green planting technology and ecological management methods to protect soil and water resources, participating in environmental protection public welfare activities and social responsibility projects, and contributing to the promotion of green development and sustainable development.

Dongcha promotes industrial chain collaboration, and the brand goes overseas to expand the international market

To promote the coordinated development of upstream and downstream industries. They establish close cooperative relationships with farmers, provide them with technical support and market information, and help them improve planting efficiency and product quality. At the same time, they also establish cooperative relationships with suppliers and distributors to promote the optimization and upgrading of the industrial chain. These measures not only promote the prosperity and development of the camellia oleifera industry but also promote the realization of internal economic circulation. In addition, Dongcha actively expands overseas markets. They promote camellia oil products to the international market through overseas marketing and cooperation, allowing more people to understand and love China's traditional camellia oil culture. At the same time, we introduce overseas advanced technology and management experience to continuously improve our brand competitiveness and market influence.

The successful holding of East Tea’s 25th Anniversary and Brand Renewal Conference marks that East Tea brand has entered a new stage of development. In the future, Dongcha will continue to uphold the brand concept of "purity and boundless rebirth" and continue to innovate and develop to promote the continued prosperity and development of the camellia oil industry. At the same time, we also look forward to working with more partners to create a bright future for the camellia oil industry.

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