What are the requirements for popular Douyin videos? What are the characteristics of popular videos?

On Douyin, a short video platform, everyone hopes to create popular videos and gain more attention and appreciation. So, what kind of video can become a hit on Douyin? This article will focus on the question "What are the requirements for popular Douyin videos" and analyze the characteristics of popular Douyin videos.

1. What are the requirements for popular Douyin videos?

Creative and unique: To attract more users’ attention, video content needs to be creative and unique. You can try to tell a novel story from a unique perspective, or create unique visual effects.

2. Content quality: Video content needs to have a certain quality, including clear pictures, clear sounds, smooth editing, etc. The content should be attractive and arouse users’ interest and curiosity.

3. Suitable for the audience: Understand and locate the target audience, and create relevant content based on the audience’s interests and needs. Only by attracting the attention of the target audience can the video become a hit.

4. Interactivity: In order to increase user participation, some interactive links can be designed in the video, such as Q&A, lottery, etc. Encourage users to interact in the comment area to increase the exposure and spread of the video.

5. Marketing strategy: Combined with the characteristics of the short video platform, formulate appropriate marketing and promotion strategies, such as cooperative promotion, keyword optimization, etc. Promote videos in a reasonable way to increase exposure and dissemination.

2. What are the characteristics of popular Douyin videos?

1. Emotional resonance: Popular videos can often touch users’ emotions and arouse users’ resonance. Emotional resonance can be created through storylines, music, images and other elements, allowing users to resonate and empathize.

2. Topic: Popular videos are usually highly topical and can trigger discussion and dissemination among users. You can increase the topicality of your videos by keeping up with current events and touching on hot topics.

3. Creative expression: Popular videos often have unique creative expressions, making the content more attractive. You can try to use various creative elements, such as special effects, editing techniques, etc., to enhance the appeal of the video.

4. Highly interactive: Popular videos are usually highly interactive and can attract users to interact. You can increase the interactivity of the video by designing interactive links, responding to comments, etc.

To create a popular Douyin video, you need to have unique creativity, high-quality content, suitable for the audience, and strong interactivity. Combine marketing strategies and promotion methods to increase the exposure and spread of videos. I hope this article can be helpful to you and allow you to create more excellent video works on the Douyin platform.

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