How to bring goods with Douyin pictures? How to name the goods with pictures?

With the popularity of Douyin, more and more merchants are paying attention to the emerging marketing method of using Douyin pictures to bring goods. To put it simply, Douyin pictures carry goods, by posting pictures with product links on Douyin, guiding users to click to buy and achieve conversion.

1. How to bring goods with Douyin pictures?

1. Determine the goal of bringing goods: First, you need to clarify your goal of bringing goods, whether it is to promote your own products or cooperative products. After determining the goals, you need to select products with potential for promotion.

Create high-quality pictures: On Douyin, the quality of pictures is crucial. A high-quality, attractive image can better capture the user’s attention. The pictures must be clear and beautiful, and can show the details and features of the product.

3. Write attractive copy: Copy is the key to pictures and products. A good copy can stimulate users’ desire to buy. The copywriting needs to be short, interesting, and attractive, and at the same time, it should highlight the advantages and selling points of the product.

4. Choose the right publishing time: The publishing time has a great impact on the effect of pictures and goods. Generally speaking, the time period with higher user activity is from 8 pm to 10 pm, and the effect of posting pictures and promoting goods during this time period is better.

5. Use topics and popular tags: Participating in topics and popular tags can increase the exposure of pictures and increase users’ click-through rate. When making pictures, you can pay attention to currently popular topics and tags, and create them based on the characteristics of your own products.

6. Interaction and guidance: After posting pictures, respond to users’ comments and private messages in a timely manner to maintain good interaction with users. In the picture, you can use guidance words to guide users to click on the link to purchase, for example: "Click on the picture to receive a coupon" etc.

2. How to choose the name of the goods with Douyin pictures?

1. Highlight the characteristics of the product: The name should be able to highlight the characteristics of the product, so that users can see at a glance what the product in the picture is. For example, for a picture promoting a weight loss product, the name can be "Easily lose weight and say goodbye to obesity."

2. Create suspense: Set an interesting and thought-provoking name to stimulate users’ curiosity and make them want to click on the picture to find out. For example, "Mysterious gift, click to reveal".

3. Incorporate emotional factors: Emotional factors can better impress users and make them resonate. When choosing a name, you can try to incorporate emotional factors, for example, "the taste in memories, click to relive it."

4. Be concise and clear: The name should be concise and clear, making it easier for users to remember. An overly complex name will affect users’ desire to click. For example, "It's so easy to use, click to buy."

TikTok pictures are a marketing method with great potential. If you want to successfully sell pictures on Douyin, you need to pay attention to many aspects such as picture quality, copywriting, release time, interaction and guidance. Choosing a catchy name can also increase the click-through rate of your image.

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