AI President Digital Man, JD.com Apple Vision Pro version unveiled on JD.com

On June 18, 2004, JD.com, which had just transformed into e-commerce for half a year, used the most Internet-based method to create a store celebration promotion event for loyal fans with prices reduced to "unbelievable". This promotion event also has another The name is very characteristic of the Internet novels of the time - "The Moon is Dark and the Wind is High".

JD.com 618 in 2024 has already become a mid-year economic event attended by hundreds of millions of consumers, millions of brands and merchants. Over the past 20 years, JD.com has helped brands and merchants continue to optimize costs and efficiency through supply chain technology innovation, allowing users to experience the ultimate "cheap and good" experience. This has always been the unchanging main line of this economic event.

During this year’s JD 618, a number of innovative technology applications around AI, such as the AI ​​President Digital Human based on JD Cloud Yanxi, entered the live broadcast room, and JD Vision launched for Apple Vision Pro, making consumers feel While novel, it can actually reduce costs, increase efficiency and create value for brands and merchants.

More than 18 digital brand presidents appeared on JD.com 618. The cost of live broadcast was reduced to 1/10

During this year’s JD.com 618, the founders and CEOs of more than 18 brands were incarnated through JD.com Yun Yanxi AI digital people were launched simultaneously in JD.com’s live broadcast room, and more than half of the brands were from Fortune 500 companies.

Jingdong Yunyanxi Digital People has also achieved three "first" phased results by virtue of strategic choices, continuous technological breakthroughs and in-depth development of e-commerce scenarios. The first is the "first" in large-scale commercialization. Up to now, Yanxi Digital Human has served more than 5,000 brands, driving GMV to exceed 10 billion, which means that digital human live broadcast has been accepted by mainstream consumer brands. Secondly, the effect is "number one". JD.com's Yunyanxi team has reached the top level in the industry in terms of image, sound, interaction and other technologies. In addition, there is also a technical "first". Digital human live broadcast can achieve a "close to real person" delivery effect. In the 120 seconds after the audience enters the live broadcast room, it is impossible to distinguish whether it is a real person or a digital person, which can greatly improve retention rates and conversions. Rate.

Li Dongshan, President of LG Electronics China, realized the interaction with consumers in Chinese through the JD Cloud Yanxi voice large model, with a highly restored appearance and sound. His digital human image will be unveiled at the LG Display JD.com self-operated flagship store, introducing LG’s latest innovative technologies and 3C computer digital products to consumers in detail.

The person in charge of JD Yunyanxi’s innovation business said that from offline physical retail to AI e-commerce, AI technology has been the iteration of marketing in the past 20 years. The underlying power, and the birth of large models has truly brought about the explosion of generative AI. JD.com’s solid industry accumulation has provided rich soil for the implementation of AIGC. Yanxi AI voice technology has broken through the golden 60s and challenged the digital human in the 120s. JD Cloud Yanxi's various technologies have also moved from exploration to large-scale implementation and external service partners.

According to data from the JD Consumer and Industrial Development Research Institute, during this year’s JD 618, JD’s digital anchors spent more than 380,000 live broadcasts hour, the number of user interactions exceeds 4 million times. JD.com’s purchasing and marketing and digital anchors meet and relay to provide consumers with 24-hour uninterrupted live broadcast services. This approach and solution also brings lower costs to brands and merchants. , new growth with high conversion.

The world's leading supply chain capabilities in the village-run enterprise chain enable 1 yuan instant noodles to be sold nationwide

With the help of continuous investment in supply chain infrastructure and continuous technological innovation, JD.com's supply chain capabilities have always been Maintaining global leadership, JD.com's supply chain capabilities are now helping more small and medium-sized enterprises and merchants reduce costs and increase efficiency.

Siyuan instant noodles, as a long-established domestic product, was born in a village-run collective enterprise in Jiaozuo, Henan in 1995. Over the past 30 years, the quality of the instant noodles produced by the enterprise has not been inferior to that of big brands, and the price is more affordable, with one price per item. Braised beef noodles, which cost 1 yuan per pack, have only increased by 2 cents in the past 30 years.

After more than 30 years of development, Siyuan instant noodles have been selling well all over the country. However, the market has always been concentrated in third- and fourth-tier counties and towns. For a village-run collective enterprise, it is not easy to enter first- and second-tier cities. The leaders and employees of the enterprise are basically native villagers, and there is a serious lack of professional talents in marketing, e-commerce operations, etc.

Five years ago, Wang Zhengtian gave up his job in a central enterprise in a big city and returned to a village collective enterprise, starting from the grassroots level. The cooperation with JD.com allowed Wang Zhengtian to quickly open up the situation. Siyuan not only became more precise in product development and market development, but also relied on JD.com’s supply chain capabilities to significantly reduce channel costs and sell instant noodles priced at only 1 yuan. to the whole country; in addition, through JD.com’s conscientious domestic products turning popular plan, Siyuan has received a series of support such as the establishment of IP columns and special communication, which has greatly improved the brand image.

Wang Zhengtian, who is now the deputy general manager of Henan Smet Food Co., Ltd., told reporters that during this year’s JD.com 618, the transaction volume of Siyuan in JD supermarkets increased by 126% year-on-year, and the number of transaction users increased by 178%.

The women's shoe brand "WUDASHU", which has become popular all over the Internet with its image of "men wearing high heels", has seen the continuous upgrading of service capabilities in JD.com's "Chunxiao Plan" and regards JD.com stores as part of the brand's future development plan. important layout.

"The 'Chunxiao Plan' helped us a lot in the early stages of store settlement, including this year's upgrade of JD.com's 'Chunxiao Plan', which helped us improve a lot of operational efficiency." Brand founder Wu Nan said.

Among the 20 upgrade measures of JD.com’s “Chunxiao Plan” in March this year, the most important one is the launch of the “AI all-round service package”, which uses AI technology to make it easier for merchants to open stores. For example, JD.com has launched a "store opening AI assistant" that can answer store opening questions for merchants at any time and help merchants to settle in for 0 yuan through the "JD.com Investment Promotion" official website, WeChat public account and other channels. In terms of content generation, JD.com uses AI tools "Linglong" and "Jingdiandian" to help merchants generate pictures and copywriting content for free, and uses "Cloud Clipper" to intelligently generate videos for planting, marketing, and product explanations, helping merchants save tens of thousands of yuan every year. Product graphics and video production costs.

In May this year, JD.com announced a comprehensive strategic cooperation with the Chengdu women’s shoe industry belt. A group of Chengdu women’s shoe brands, including Uncle Wu who wears high heels, organized a group to settle in JD.com’s purchasing and sales live broadcast room. Wu Nan himself also appeared JD.com’s purchasing and selling live broadcast room further enriches the ecology of JD’s live broadcast experts, brings consumers a richer selection of shoes and boots, and realizes the transformation of Chengdu’s women’s shoe industry advantages into brand influence.

JD.Vision, the first domestic Vision Pro application, will open up a new immersive shopping experience

How popular is AI this year? According to data from the JD Consumer and Industrial Development Research Institute, during JD 618 this year, more than 60% of consumers expressed that they have or are willing to try new AI products. The AI ​​hardware category represented by AI computers and AI mobile phones had a good start in JD 618 in terms of 28-hour transaction volume. A year-on-year increase of over 200%.

As Apple Vision Pro is officially launched in China, on June 18, JD.Vision will meet users as the first batch of Vision Pro applications released in China. The first phase focuses on home scenes and covers multiple applications. Home appliances and trendy digital products will be gradually expanded to all categories in the future. Users can search for "JD.Vision" in the App Store of VisionOS to download and experience it.

JD.Vision uses Vision Pro’s spatial computing technology to provide users with a new way to shop. Users can directly "drag" their favorite home appliances or trendy digital products into their homes at a 1:1 ratio through JD.Vision, allowing them to truly preview the layout and appearance of each item in the space.

The launch of JD.Vision has solved the problem of product selection in traditional online shopping. Users no longer need to repeatedly visit offline physical stores or rely on imagination to judge the matching effect. Instead, they can directly use JD.com at home .Vision Experience immersive shopping. And no matter what kind of decoration style or specific product, users can easily switch and vividly preview the combination in the augmented reality environment, and enjoy a WYSIWYG consumption experience.

Up to now, JD.Vision has teamed up with partners such as Samsung TV, Casarte Refrigerator, Boss Appliances, Harman Kardon, and MORRORART to achieve content coverage in many scenarios. When users purchase these home appliances and trendy digital products through JD.Vision, they can intuitively see their placement in the real space, which effectively helps improve the accuracy of their shopping decisions.

In addition, JD.com has completed the development of the core version of Hongmeng’s native application and will soon launch it in the Huawei App Market. Based on JD’s next-generation terminal technology architecture, one-time encoding and multi-terminal compilation are achieved. With the advantages of Harmony OS NEXT, seamless flow in all scenes, native intelligence and other advantages, we can create a smoother, smarter and safer shopping experience for consumers.

Whether it is using Internet technology more than 20 years ago or expanding AI technology today, JD.com 618 has always practiced JD.com’s mission of “technology-based, making life better”, and through continuous technological innovation, it has become more effective Help brands and merchants improve their operational capabilities, allow users to experience the ultimate "more speed, better savings", and strive to create the greatest value for users, the industry and society.

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