Honor, Transsion, and Xiaomi’s smartphone shipments in the Middle East surged by up to 209% year-on-year in Q1 2024, while Apple and Samsung fell by more than 10% year-on-year.

According to news on June 17, according to a Canalys report, smartphone shipments in the Middle East (excluding Turkey) in the first quarter of 2024 reached 12.2 million units, a year-on-year increase of 39%. Among them, the shipments of Honor, Transsion, and Xiaomi showed strong growth momentum with year-on-year growth rates of 209%, 194%, and 132% respectively.

▲ Picture source Canalys official website

Attached rankings are as follows: 1. Samsung: 3.1 million units shipped in the first quarter of 2024, down 17% year-on-year, with a market share of 25%2. Transsion: No. 2 in 2024 2.7 million units were shipped in the first quarter, a year-on-year increase of 194%, and the market share was 22%3. Xiaomi: 2.3 million units were shipped in the first quarter of 2024, a year-on-year increase of 132%, and the market share was 19%4. Apple : 1.2 million units shipped in the first quarter of 2024, down 14% year-on-year, with a market share of 9%5. Honor: 800,000 units shipped in the first quarter of 2024, a year-on-year increase of 209%, with a market share of 7% Smartphone shipments in the Middle East in the first quarter of 2024 were 12.2 million units, a year-on-year increase of 3.4 million units, an increase of 39%. Analyst Manish Pravinkumar said: In the first quarter of 2024, the decline in sales of Samsung's low-end and mid-range A series models led to a decline in the brand's overall shipments, but its Galaxy S24 series for the high-end market, especially the Galaxy S24 Ultra has become the main sales force of this series with a share of 66%. Apple is facing the same situation in the region, with iPhone 15 Pro and iPhone 15 Pro Max accounting for a higher share of sales. As a result, Samsung and Apple's average selling prices in the region have increased significantly. The report also mentioned that Xiaomi’s Redmi Note 13 series achieved third place in sales in the Middle East. Transsion began to rapidly expand in the Middle East with its Infinix series. Honor launched products in multiple price ranges focusing on the Saudi Arabian market, with shipments Ranked fifth. Meanwhile, Motorola is looking to enter the Middle East market by approaching retailers in Kuwait. ReferenceMiddle Eastern smartphone market continues its strong run, growing 39% in Q1 2024

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