Spotify launches in-house creative agency Creative Lab to test generative AI advertising

News from this site on June 14, TechCrunch reported that Spotify will further get involved in the advertising field, launching its first in-house creative agency Creative Lab to help brands create customized marketing campaigns, and will startTesting generative AI advertising.

Spotify said beverage company Aperol will become a Creative Lab client.

▲ Spotify ads for Aperol

A Spotify spokesperson said they are developing a new AI for advertisers "Quick Audio," a tool that uses generative AI to create scripts and voiceovers, will soon be available in Spotify Ads Manager.

Brands will work with the Creative Lab team to create video and audio ads as well as other interactive ad formats such as call-to-action (CTA) cards. Spotify says every campaign approached by Creative Lab is highly customized to each specific brand and business needs.

Spotify free users will see ads, and users can sign up to remove ads and get other services. As previously reported by this site, Spotify has raised its price twice in the past 12 months, with the monthly fee rising from US$10.99 to US$11.99.

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