Less than a year after testing the waters, news broke that ByteDance has shut down multiple interactive drama businesses.

According to news from this site on June 13, Tech Planet reported that due to business adjustments, the multiple exploration IAP interactive drama mini-program business developed by the Byte Commercialization Department’s massive engine will be closed on June 17. Stop, the three platforms of Bubble Heart Selection, Claw Heart Selection and Jelly Heart Selection have announced the closure of operations.

Interactive drama is an entertainment form that combines short dramas and game interactive technology. It not only retains the compact and exciting characteristics of short dramas, but also uses Game interactive technology brings more participation and immersion to the audience.

"Ruined! I'm surrounded by beautiful women! "The popularity of "game + short drama" has caused the new cross-border trend of "game + short drama" to rise overnight. Faced with this new piece of cake, multiple platforms such as China Literature, Kuaishou, Byte, and Chinese Online have made plans.

Byte completed the production of its first self-made interactive drama "Return to 1990: Beautiful Women Like Clouds" last year, and it was launched on 3 interactive drama platforms. A query on this website found that the interactive drama's number of topic views in the Douyin App was only 79,000, which is far lower than other interactive dramas that have tens of millions or even over 100 million views in the Douyin App.

Since then, Pao Xinxuan has launched the first interactive drama about love triangles "The Choice of Ex's Love" on the Internet. This interactive drama

requires payment to unlock the plot , and is a one-month membership The price is 199 yuan. And "It's over!" I'm surrounded by beautiful women! 》The game is priced at 42 yuan, and the price can be even lower when discounted.

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