How is the nostalgic new game launched by Tencent and NetEase last year? Some are gods of revenue, and some are facing server mergers after breaking 800,000 yuan.

Last year, since Blizzard launched the "World of Warcraft" exploration season, "Modification + Nostalgia" has become the traffic code for many major game companies to launch new nostalgic games, leading to a new wave of nostalgic craze. So after nearly a year of market battle royale, how many of these magically modified versions of nostalgic new games have survived?

It’s useless to break through 800,000 yuan on the first day? "Tianxia II" nostalgic server has begun to merge

NetEase's new nostalgic game "Tianxia II", although on the first day of the open beta on July 5 last year, the number of players exceeded 800,000, the server is also It was full for several days, and players could wait in line for several hours during prime time. However, one month after the public beta, a large number of posts about quitting the game appeared on the game's forum.

In this regard, although the official has been updating new gameplay methods such as the Ten-player version, the Battle of Forgotten River, the Nine Heavens Secret Realm, and the spirit beast system to maintain players' enthusiasm for going online, they still A script that is difficult to prevent players from quitting. Therefore, during the official Q&A process in May this year, matters related to game server merger were also put on the agenda.

On the other hand, the operation of this server merging is also because there are too many public beta players, and the server is accidentally opened too much, so if it is not official, it can continue By optimizing the gameplay and introducing new post-game gameplay, it is not difficult for the "Tianxia II" nostalgic server to maintain its current popularity and continue to operate.

"Westward Journey: Return" is a light game but not easy

On March 2, 2023, NetEase Leihuo Studio launched the classic game IP Westward Journey's nostalgic server "Westward Journey: Return" focuses on the restoration of feelings + idle idle + low threshold to get started. It seems to be intended to cater to the needs of older players for a light game of idle + idle.

But the game's data design and development system design are quite unbalanced, which violates its original intention of easy placement. Just one character development is divided into high-level equipment. There are 19 parts including magic weapons, fairy weapons, suits, wings, mounts, embroideries, talisman arrays, footprints, guardian spirits, magic formulas, skills, talents, workshops, refining, fine forging, gems, guardians, and partners, and the middle part was dismantled. Divided into small items... it's not easy anyway.

Such a complex character development system makes it more and more difficult for veteran players to play, and many of them choose to quit the game.

By the way, after the game’s official Weibo announced its linkage with Moutai on January 1 this year, it also said “Check "There is no such person" for half a year, and it was not until NetEase's 520 press conference that he showed his face a little, and we don't know what happened.

The official public account is slightly better. Regular maintenance announcements and some event content are still posted, but the frequency is relatively low, about 7 posts a month.

The flow exceeded 10 million! "MapleStory: Legend of Maple" becomes the god of Tencent's 2023 revenue

Tencent's "MapleStory: Legend of Maple" has made a lot of momentum in the nostalgic market, and it has been online for 35 days. IOS grossed US$55 million and firmly ranked in the top ten of the best-selling list. It became the most successful and most profitable new nostalgic game launched by Tencent in 2023.

In fact, this game was questioned by many people when it was first launched on the Chinese server, because the Korean server of the game was launched as early as 2016, and the gameplay is relatively ordinary. The horizontal version of the game is quite lackluster.

But what is unexpected is that the planning of the national server of this game has turned the tide. After the public beta, they made various changes based on the feedback of national server players, and made this MapleStory nostalgic mobile game It has to be lively and colorful.

Even after it was launched, the popularity of this game is still ranked 34th on the free adventure game list and 8th on the best-selling adventure game list. It is quite popular.

Obscure but persist! The long-term operation of "Stone Age: Awakening"

As another nostalgic mobile game masterpiece from Tencent in 2023, the performance of "Stone Age: Awakening" is relatively mediocre, and it dropped out of the open beta within three days. It entered the top ten of the best-selling list, and dropped out of the top 50 a month later. The popularity and popularity of the game were also relatively average, and it did not create much of a wave.

In this regard, the producer’s explanation is that the game focuses on long-term operations and has a relatively slow pace. It is suitable for older players to easily hang up and refresh the map and relive the joy of catching pets. But in fact, the combat power development system of this game is seriously broken, and the pets that Kryptonians spend money on can easily crush civilians.

The game did not have any major success this year. The ten-player version planned for the next stage was even "ridiculed" by players. It was suspected that even one server would be included. Less than 10 living people.

E-sports events are in full swing! "Jianxia World: Origin" is operating smoothly

As a work inherited from the 26-year relationship between swordsmen and a nostalgic work that best restores the most classic swordsman gameplay, "Jianxia World: Origins" was also in open beta on September 26 last year. Attracted a lot of martial arts fans into the trap. Thanks to the retro graphics and the optimization of the gameplay that keeps pace with the times, the game performed well after the public beta and was stable for more than ten weeks before selling well.

But as the timeline lengthened, the game showed some lack of stamina. Many players didn’t know what to play after getting graduation outfits.

In this regard, Xishanju is also actively exploring player interaction activities. For example, in May, "Jiangxia World: Origin" held a martial arts conference that focused on e-sports competitions, and the effect was quite good. drop.

Start the welfare craze! "Xiao Bing Bing Legend" has exceeded one million downloads of the nostalgic server

While other nostalgic servers are making a fuss about the gameplay or development system, "Xiao Bing Bing Legend" is doing the opposite and starting to retain the Based on the original flavor of the game, the original krypton gold items of the game are given to players in the form of free benefits, so that players with no krypton gold can also enjoy the game.

When this game was first released in public beta, it can be said that it was extremely popular. It has not fallen out of the top five best-sellers in one month since it was launched. The revenue exceeded 7 million US dollars. The dual-platform downloads exceeded one million. The annual revenue is expected to exceed 1 million. 100 million.

But after the benefits were given out, the shortcomings of the shallow gameplay depth in the middle and late stages of the game were exposed. After the open beta in March, the game's popularity and popularity dropped. showed a continuous decline. The current operating situation is also quite "bad". It basically uses new heroes as the node, starts daily updates and ends with a few activities.

By the way, after the "Xiao Bing Bing Legend" nostalgic server became popular, old games like "One Piece: Burning Will" were also released in style. There are many nostalgic servers that offer great benefits, but it is difficult to replicate the success of "Xiao Bing Bing Legend".

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